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#1 Rule for Job Hunters in 2006 – untersBe found - 5 Free ways to ensure you’re on every
Despite strengthening economy, the tried-and-true
methods of finding a job will no longer suffice.
Becoming a guerrilla job-hunter and making
yourself easy-to-find is the best way to consistently move your career
forward. The market is geared toward
those who effectively brand and market themselves as the ultimate commodity across multiple distribution channels. AND
it won’t cost you a cent. As Charles
Darwin said, “It’s not the strongest of the species, nor the most intelligent,
that survive; it’s the one most responsive to change.”
Serious job hunters should make the following 5 resolutions
for 2006. I will:
Package my experience to astound employers [FREE]
Quantify my accomplishments in $$$ and ### and %%% on my resume [FREE]
Become easy to find and manage my on-line profile through ZoomInfo.com [FREE]
Supersize my network using LinkedIn the leading social networking software [FREE]
Build an eResume that is Google friendly so recruiters can find me [FREE]
The average “career book” looks at life from
the job-hunters point of view - which of course is wrong. If you want to
get a rewarding job you need to look at the process from the employer's perspective.
Why should they hire you? What's in it for them? What can you
bring to the table as an employee that will improve shareholder value? Answer
those questions and you’ll be hearing, “You’re hired”, every time.
LinkedIn is honored to have the endorsement of this highly acclaimed book:
are many online sites that facilitate networking. LinkedIn is my
favorite. For job-hunters this is a treasure trove of leads.”
you do anything else, I want you to establish your LinkedIn profile and
invite your network of friends and colleagues to join you-right now!
I’m serious! Joining LinkedIn is free and not something you want to
‘get around to.’ It’s very likely your next job won’t be your last. You
must do it now.”
“From a job-hunter’s
standpoint, LinkedIn represents an opportunity of a lifetime to
establish a powerful network of influential colleagues and friends.”
Send your resume and a cover letter which states “It’ll
appear obvious from my resume that I’m over-qualified for the job you advertised, so let me tell
you why you should interview me and consider “super-sizing” your
opportunity”. Write a bulleted list of
3-5 benefits you think they might be interested in. Close the letter saying
something to the effect that
“I am old enough to have already learned from my mistakes – so my experience is
more cost effective than a more junior person. In a few months, or years, you’ll need to send them on training to
upgrade their knowledge, whereas I come fully equipped to do the next job too.”
♦Point out any certificates or advanced training
which you already have that someone in that job might be expected to acquire.
♦Show you are already qualified to do the next
♦Point out any retraining allowances or
incentives employers might be eligible for if they hire a more seasoned person.
Courage is what separates people who succeed from
those who don’t.
I often here the phrase “I’ll try” when people are referring
to their job hunting activities. I quickly disappear from the scene when
I hear this because I've learned that trying is a weak phrase mouthed by people
who have already given up. Bluntly - “trying” is for losers.
Stop trying and start doing.
On the other hand some people never ever give up - in
spite of mounting odds and a court of opinion stacked against them. Some
people just have an abundance of courage.
That certainly was the case for singer/songwriter
Marcia Golding last Saturday night when she unveiled her first album to a sold
out audience of friends and neighbors. And I have to tell you, the last time I
saw that kind of energy and stage presence the singer was a younger turned-up
Tina Turner. But that’s not the amazing thing. Not for
you. There’s more.
It’s not just that Marcia is returning to her first
love – singing – after a 15 year hiatus to raise a family. Not even that
Marcia is 43 years old. It’s her drive an ambition to be the best singer
she can be – in spite of a pronounced stutter which would keep most people from ever steping foot on stage. Not Marcia, she hits life square in the face with everything
she’s got - and she's got lots. How would she ever have known he voice is pure silk if she had given up?
What about you? What’s holding you back from reaching out and creating
your dream job? Time – money – good looks? Are these really road blocks
or do you just lack the courage to try and fail and try again?
My favorite football coach best sums up those rare people like Marcia - "it’s not how
many times you get knocked down but how many times you get up that really
counts" Go-Marcia-Go! You're looking great girl.
There’s a huge
obvious benefit to engaging in creative out-of-the-boxactivitieswhich will bring you to the attention of hiring managers. There’s also a real danger of crossing the
line and doing something in poor taste or something that puts youor the potential
employer at risk. Here’s an example
pulled from the pages of the Montreal Gazette in Montreal,
Canada on October 15th , 2004:
“The job hunter hoped his resume would land him an interview. What
he got was the attention of the bomb squad. The man was arrested after he included his CV in a ticking package left
in a Montrealmarketing firm’s
washroom last month. It was his way of
drawing attention to the application, as he was among 400 contenders vying for
six paid internships. The 24-year-old
didn’t get the job but he did get charged with public mischief. He had handed
the receptionist an Arabic newspaper with a note alerting her to the ticking
parcel in the men’s washroom, police said. At a time of heightened concerns
over terrorism, the package raised the specter of a bombing. Montreal
police evacuated the company’s building. Later, police discovered the package was harmless. It contained a
metronome - a device used by musicians to help maintain rhythm and tempo -
along with the candidate’s CV. “
it’s Christmas time - defy conventional wisdom and intensify your efforts because:
are preparing their staffing plans for 2006 right now;
2.it's easier to
book appointments and get in to see people as December is generally a slower
time for all businesses except retail; and
3.People like doing
upbeat activities during the holidays and interviewing and hiring is one of
If you’re looking for a job,
you’ve probably realized that typical tactics—like cold calling and bombarding
companies with resumes—don’t work well in today’s intensely selective and
competitive job market, so how about:
Dressing up like Santa - drop
off gift boxed CDs with your resume and a video interview on it – it worked for
Donald Trump’s Apprentice.
Office Parties – :Not your company’s silly the party the company[s] you WANT to work for. Mix – mingle – network. Dress as a waiter if you have to. Work as a waiter and get paid to boot !
Christmas parties - the ones in your neighborhood. I guarantee you
90 percent of the guests know of openings. Ask your host to introduce you to
the most connected people in the room. Then ply them full of liquor and work
them for leads. No seriously, ask them what’s hot in their industry and who is
hiring. Which are the up-and coming companies? If you get a lead, ask whether
the person can arrange an introduction for you.
Christmas parties are great because people want to be
seen as compassionate during the holidays. People love to help others; it makes
them feel good. If you haven’t been invited, then crash a few (appropriately attired,
of course). Think Dustin Hoffman [Tootsie] because you're an American classic too!
Dane Picknell is a friend of mine and fellow Beaver
Leader. He’s also a heck of a promoter
having organized the Ottawa Santa Clause parade from scratch for 5 years in a
row. Now after a few yeas of fishing and
traveling he’s finally looking for a fulltime gig. When he asked, I suggested he do one of my 1
page eXtreme Makeover resumes designed to elicit an interview. He did but it took him 6 months to get around
to sending it out. So last Friday he finally gets around to usi9ng it. His unfettered note to me is below:
“Just a note to let
you how your resume information has affected my job search. The other day I was
called in for the introduction meeting w/ a potential employer. After going through
the initial salutations and blablablas, the person on the other end of the
table commented that I had plenty of
experience from working with all these companies I had
listed via their logos. I then
mentioned that these companies were only some of the businesses that I had
obtained sponsorship from and that I had made relations with in the past. I
then said, "But the real reason for the posting of their logos on my
resume" was to get your attention. Well that was it. She offered an extremely
forward congratulations and expressed her sincere "I'm impressed"
comment. It worked" she said. I was then asked which one of the 2 positions
would I be interested in. And that I could expect a call from the President
for a detailed interview. Nothing is black or white anymore in this
world. Color and imagination is the key
to success!” - Thanks, Dane
Ok so what you ask? Well, it took me the whole summer to get him to do this so now I’m going
to follow his progress and you can too. And I’d like it if you gave him advice too – right in this blog. You can hold my feet to the fire while I do
the same for him.
"Dperry"- Thanks for a stimulating and
frank discussion of guerilla job tactics and for not recycling the same old
tired mantras on the Execunet webcast. I would like to see what your lost
chapter is all about.
Also, although you
demonstrated that direct contact was the way to go, the reason a lot of people
aren't doing it more is that there is so little agreement about the best way to
accomplish it. Your story about tracking the exec down in his bathroom
was cute and made for a good journalistic newsbite, but I don't know how
practical and systematic that is for most of the non-sales executives on the
broadcast, especially when there is some uncertainty about how how good a
match or how great a need there may actually be at one particular
employer. (I'm also the one who asked about "research" and
the lack of specifics it yields.)
As a "for
instance" of the propaganda we get, see the quote below for a hardened
opinion by one of the opinion makers in the executive job search business, John
Lucht (Rites of Passage at $100,000...). I'm sure you and Jay would not
be anywhere in the ball park on this line of thought. Does the book lay
out some sound approaches?
UNLESS YOUR NAME AND
ACCOMPLISHMENTS WILL ALREADY BE KNOWN TO THE DECISION MAKER, THEN YOUR MOST
COURTEOUS AND EFFECTIVE APPROACH WILL BE AN IMPRESSIVE ON-PAPER SUBMISSION.
you're unknown to both the gatekeeper and the decision maker when you phone,
you'd have to be the world's glibbest con artist to imagine that you can talk
your way through to an exceedingly busy and prominent person. So don't even
try. You'll only make yourself look ridiculous and spoil the majestic entrance
you could otherwise make on the wings of a powerful referral. If, in the long
run, you have no better introduction than a superb on-paper mailing, don't doom
it to failure by being remembered as the dope on the phone who tried to barge
in with no credentials earlier. THE BOTTOM LINE Gatekeepers will do their job,
whether you like it or not. So, cooperate ... or move along to another gate.
THE TAKE AWAY Sometimes, you can't bypass a good person doing a good job.
Dear Job Hunter
Yes GM4JH lays out many
tactics and strategies to lead you to your ultimate goal – an interview and an
offer. The book is heavy on the do-this
and not-that advice. The tactical “dirt
under your fingernails” stuff.
I am quite sensitive to the
needs of the non-sales executives. Of
the 47 ways to find a job perhaps 3 require the type of outgoing personality
normally found in a sales or marketing type. We knew full well that the readers of GM4JH would be 95% comprised of
people who are NOT S&M people.
The book is slanted toward
creating interest in yourself as a candidate by showcasing what you have
already done for others – thereby implying “I can so the same for you” –
through creative packaging of your experience.
As to John’s assertion:
UNLESS YOUR NAME AND ACCOMPLISHMENTS WILL ALREADY BE KNOWN TO THE DECISION
MAKER, THEN YOUR MOST COURTEOUS AND EFFECTIVE APPROACH WILL BE AN IMPRESSIVE
I can’t agree and here’s
why. The purpose of Guerrilla Marketing
is so your name “will” be known –even if you can’t ride on “the wings of a
powerful referral” – and your experience desired by employers for the rest of
A career is a process with
many transactions [jobs] with you as the CEO of Me Inc. Deciding who you work with is your business
– literally. You’re not “powerless”
which is the impression this quote leaves me with. As the holder of the asset [knowledge+
skills+ aptitude], you have ALL the power. Your job is to articulate your value in a manner they understand –
that’s the challenge. If the Gatekeeper
– gets it – and most do, s/he will let you through whether your approaching
them by phone, fax, email or paper. It
a gate keeper’s job to pan for gold for their boss and to keep the “claim
jumpers” at bay. What impression does
your approach leave?
In this instance the author
is talking about networking which is the major underpinning of the book – in
the context of 1988 when it was first published - and it’s a good book on
networking, but networks are passive not active. The challenge becomes what do you do when you
don’t have a powerful referral? When
you’re not known outside your circle of acquaintances? When your circle drive Chevy’s and not Jags?
The challenge with networking
in general is that traditional networking ultimately relies on having a
fundamental belief in the kindness of strangers. At its core, it preaches that
job-hunters must have faith that they’ll find a job through a friend of a
friend of a friend. This is largely a myth.
Although I’ve heard that this strategy yielded great results in the
past, it’s not enough today. With the constantly changing marketplace, there is
more competition for fewer leads. Traditional networking is much like casting
your fate to the wind. It is too passive to rely on. Moreover, there are three
flaws in traditional networking in my opinion:
1. You need to have a network at hand when you find yourself out of
work (by the way—being out of work is not the best time to start building one).
2. It requires you to be at least a little outgoing
because you need to talk to strangers.
no way to guarantee the jobs people refer will be ones you’ll excel at, much
less be interested in.
On the networking front, Guerrilla Marketing for Job Hunters shows you – in great detail – how
headhunters and executive search professionals use networking to discover
opportunities where it would appear that none currently exist.
Beyond networking, GM4JH
shows you how to command attention. How
to leverage the halo effect of your previous employer[s] brand; how to build
buzz; how to become the designated expert - even how to work with the gate
keeper to make them beg to hire you!
David Perry Coauthor Guerrilla Marketing for Job Hunters