Use personal letterhead and envelopes
If you want to increase the pull of your direct mail
campaigns then consider putting together matching letterhead and
envelopes that have your picture on them. I
use the head and shoulders shot below with quotes from clients to increase my
mass mailings. You can do the same
thing. I recommend you do this with your second and third tier prospects
because the direct one-on-one approach
will work better. This is a great idea
for marketing and sales people who want to change industry and need to generate
a large quantity of leads quickly.
♦ Use a good quality head shot.
♦ To save money ask a friend to use their digital
camera. Make sure it’s set on the
highest quality. You’ll need a 400 dpi
resolution jpeg to ensure a crisp picture.
♦ Wear a good suit and tie.
♦ Take off your glasses so the flash doesn’t
reflect off them.
♦ Use a light background behind you and wear dark
clothes.
♦ Make certain you wear a contrasting color
shirt. For example white with a blue
suit, so you can be seen
clearly when the picture is shrunken to one square inch and printed in black
& white or gray tones.
♦ It’s a statistical fact that if you hand-address the envelopes more people will open them.
