Use personal letterhead and envelopes
If you want to increase the pull of your direct mail campaigns then consider putting together matching letterhead and envelopes that have your picture on them. I use the head and shoulders shot below with quotes from clients to increase my mass mailings. You can do the same thing. I recommend you do this with your second and third tier prospects because the direct one-on-one approach will work better. This is a great idea for marketing and sales people who want to change industry and need to generate a large quantity of leads quickly.
♦ Use a good quality head shot.
♦ To save money ask a friend to use their digital camera. Make sure it’s set on the highest quality. You’ll need a 400 dpi resolution jpeg to ensure a crisp picture.
♦ Wear a good suit and tie.
♦ Take off your glasses so the flash doesn’t reflect off them.
♦ Use a light background behind you and wear dark clothes.
♦ Make certain you wear a contrasting color shirt. For example white with a blue suit, so you can be seen clearly when the picture is shrunken to one square inch and printed in black & white or gray tones.
♦ It’s a statistical fact that if you hand-address the envelopes more people will open them.