It’s a marketing brochure. A tool to get you a face-to-face interview – that’s all. Contrary to popular belief, you don’t have 10 seconds to make an impression you have 3 if the company has no opening and your networking.
That’s a harsh reality. Now you know why the analogy applies. Sex sells. Are you desirable? Is your résumé eye-candy in a sea of deadly dull and boring? If so you’ll miss your opportunity to impress them and regale them with your accomplishments.
Don’t save the best to last. Lead with your best foot. Put your accomplishments up front.