Direct mail marketing for job hunters
Harness the power of direct mail. The first thing you need to do for a prospecting letter is compile your list. Find 5-10 companies you want to work for based on your research. Compose a letter to your network of contacts asking them if they know of anyone
who works at any of the companies on your enclosed list. When a
contact does know someone at one of the companies ask him or her to
forward your resume to them and let you know how to follow up on the
referral. Enclose an eXtreme- makeover resume or a functional one with
3-5 bulleted accomplishments that would be of interest to hiring
managers at the companies you target.
- Send the letter to all your direct contacts first: lawyer,
accountant, friends, colleagues, former employers.
- Send the list to your closest neighbors next and then people that
you don't necessarily know but you've always meant to stop by and
introduce yourself to.
- Attach a hand written note to your list and sign your name
- If you hit a dead-end find out who supplies the company with
computer products, stationery or any other service and approach them
the same way.
- Don't be surprised if someone calls one or two of your target
companies and tells them you are doing research on them... that's not
a bad thing to have happen.
