Here are some of my favorite phrases and what they really mean.
- You probably think
- What it really means
- What you can do about it
Phrase: Ground floor opportunity
You probably think
There’s room for growth in a fast paced organization on the rise
What it really means
We have a product/service we think is really cool. We’re not sure anyone will buy it so we need a hustler to get out there and prove us right.
What you can do about it
Go to Hoovers and search online for the company’s competitors and see how their products are fairing and then ask what’s different about theirs in the interview.