Day 5
On the 5th Day of Xmas Guerrilla Marketing for Job Hunters revealed to me:
5 Golden Rules
- It’s
not about you – it’s about them. I can not over emphasize this! Employers
don’t care about what you want to do or even who you are until after
they’ve hired you. So stop telling
them about your dreams and start selling to their needs.
- No just means – “Not Today”. An employer’s needs change day-to-day, in
real time yet few job hunters will approach an employer more than once –
ever! Learn to repackage and
represent your skills in a new light.
Sales guys know that most sales are not made until the 7th
call! So… start repackaging
yourself.
- You are the brand. In today’s world you need to create a
resume that makes you get noticed. Your resume needs to be a reflection of
not only your past experience but who you are as an individual because
lets face it personality counts just as much as your credentials.
- Sex
Sells
- Much like lingerie, the purpose of a good resume is to heighten your
reader’s awareness to what’s possible… ;-)
- You
need to become a Guerrilla Job Hunter - Jobs are
temporary in the new economy - henceforth you need to always be looking
for the next opportunity. When
a recruiter contacts you – how many times have you spurned them with “I’m
happy where I am” and made a decision without knowing the facts? That is a career limiting reaction… even
career suicide. No intelligent
person would make that comment without hearing that person out AND a true
executive search professional would never try to talk you into something
that wasn’t good for you. For
example, I helped a Marketing Communication Manager upgrade her salary
from $41k to $95K. If this person
had listened to me they would wasted away unappreciated by her former
employer. But it’s not always about
money either – it’s about opportunity.
Guerrilla Marketing is an attitude. Tap into your future employer's timeless fixations with vanity and self fulfillment. Show them that --- by hiring you --- they’ll become the corporate hero and score the corner office!
David Perry, Perry-Martel International, co-author Guerrilla Marketing for Job Hunters
