When you realize that the basic aim of every company is to stay in business, you can begin to position yourself as a solution to their need to create and serve the customers who keep them in business, rather than focusing on your need for a job. Understanding this helps you position yourself as a solution to their needs instead of just another job-hunter.
selling” is in vogue all across
for a very good reason – it works. In solution selling you begin by understanding your customer’s business and therefore the need for your product’s solution. Solution sales people focus on the benefits of their product, not the features. The benefits they emphasize are the ones they know the buyer needs. They know what the buyer needs because they’ve researched the company to discover what its “pain points” are.
When sales people focus on solution selling, they increase the value of their products and services, because their product is not viewed as just another “list of features” like those of every competitor. As a job-hunter, you increase your value exponentially when you focus on the employer’s needs. Here are the best of the best for tuning up your attitude!
Peter Clayton – Peter is the “voice” of job hunting. TotalPicture.com should become your premier source for a daily dose of job hunting insight and intelligence. Not only does Peter podcast interviews from some of the world’s finest job hunting experts but he also interviews the employers and the thought leaders in Human Capital Management so you can understand what employers are looking for in new hires and how they think. Download to your iPod or listen from your computer. I can’t believe this is free!
Guy Kawasaki – Guy launched the first Mac computer and hasn’t stopped innovating. His views on capturing a prospects interest [that’s an employer for you] are always ‘fresh” poignant and logical. His How to Change the World blog is billed as “practical blog for impractical people. It’s certainly is. As CEO of Garage Technology Ventures he’s got a better grip on what investors are interested in… including people.
Jeffrey Gitomer – a fast track to success. This site is a treasure-trove of sales, service and success information. Get his free sales Caffeine Newsletter delivered to your email inbox FREE every Tuesday and you’ll get a jolt of inspiration and rational thought unlike anything else you’ve ever read.
Vick – The saying goes some people make things happen – some people watch
things happen and some wonder what happened!
Bill Vick is one of America America
Tom Peters – In search of Excellence set the standard by which every other business book is judged. If you want to understand what today’s burning issues are for CEO then this is the place to start. His 100 Ways to Succeed are both insightful and entertaining. Fill your boots!
Tony Parinello – has made a made a science out of C-level executive selling AND that’s who yo should be targeting with your sales pitch about you! Tony’s book helped my company excel through the tech-wreck of 2000-2006. The tactics learned here will get you in front of more CEOs faster than anything else you can do.
Oprah Winfrey – No one has done more to inspire, coach and cajole people to be more successful than Oprah Winfrey. You can’t watch 5 minutes of her show without feeling upbeat. Just not possible and keeping a positive attitude is tough - even for the guys better about yourself. To live your best life check out these tips and explore her site.
Brian Tracy – Is a prolific writer on human potential and sales. A major source of stress job hunting is the “fear of rejection” and Brian’s weekly “sales tips” will not only teach yo how to blow past the negatives but also how to turn a no into a maybe and a maybe into a yes. I’ve been receiving Brain’s free “sales Success” newsletter for more years than I can count. In every issue you’ll learn selling techniques you can apply immediately to your job hunt.
Liz Ryan - CEO and Founder of WorldWIT which is the leading global online AND offline network for women in business and technology. Upbeat and personable she not only writes to inspire she conducts informative and powerfully uplifting biweekly podcast on networking with plenty of tips for job hunters. She’s also a My Linkedin* Power Forum moderator with my LinkedIn Power Forum Chief Encouragement Officer Vincent Wright
Jay Levinson - revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination and energy—instead of money—to get the job done. In Guerrilla Marketing for Job Hunters, Jay and I show you exactly how to apply the power of guerrilla marketing with little-known strategies from top recruiters to dramatically increase your job hunting success.
The tidal wave of economic change, pressure to increase shareholder value by the quarter rather than by the year; outsourcing and rightsizing, all have greatly affected the domestic job market that we once knew not all that long ago. Competition to get noticed and chosen for the very best professional opportunities is stiff. No matter how talented you may be, there are many others also vying for that top spot.
David Perry, Perry-Martel International, co-author Guerrilla Marketing for Job Hunters