Kevin’s done a lot right so far and he’s had a job now for quite some time. I’ve just lacked the time to blog about it. So let me tell you how he did his web site and what he did to get on the radar of recruiters and hiring managers once it was done.
Kevin’s smart and he didn’t want to take the time to code a site from scratch so he bought a personal template from All Web Design. He could also have gone to Templatemonster.com for an even bigger selection but he chose that one because he liked the graphics and the Ajax scripts were easy to work with. If you don’t know how to code you should use Templatemonster.com
and downloaded the template and had his site up
and running the same day. Now Kevin is
er frugal so he didn’t want to spend ~$9.99 a year to host his web site or buy
his domain – which I highly suggest you do even if you have to buy a .ca or
.biz or .tv etc. Fortunately he has a
few sites which he’s built so he can host his web page on the back end. Not ideal but Kevin had an evil plan… More on the evil plan in a minute.
You’ll notice on his site that Kevin Watson has all of his resumes. He’s got a page that highlights all his technology prowess. Another for his project experience. Because a lot of recruiters and hiring managers are anal retentive when they look for specific experience and when you have a web site you can put up as much information as you want. More – in the case of techies – is better. His employment history. His accomplishments. And most importantly his contact information is just a click away on every page. Me I would have put it on every page but he got fancy. But he has his full contact information including a live link to his email and his HOME phone number.
Now, what did he forget. He forgot to link his site to his LinkedIn profile and he neglected to cross reference his recommendations from LinkedIn. He should also have used his LinkedIn address to get people to view his LinkedIn profile. But at least his LinkedIn email address is personalized: http://www.linkedin.com/in/kevinwatson Now, why does this matter? Because it drives up his ranking on Google. At least his LinkedIn profile carries all the versions of his resume.
So shy wasn’t he concerned about the personal web url [besides being frugal]? Because he developed a new technology for a job board that was released in October [just in time for the recession]. He developed a “scrapper” like the ones used by SimplyHired.com and Indeed.com which also has a posting capability which he used to push his résumé out to a targeted group of recruiters which drove views of his web site.
Essentially he used the RecruiterPix job board to find his job leads. First RecruiterPix captures all the jobs off the newsgroups and then RecruiterPix sends a note to the recruiter who posted the job telling them that their job posting had been aggregated and reposted to RecruiterPix for free. It also invited the recruiter to post all of their other jobs free. Second, RecruiterPix reposts a summary of all the jobs posted to RecruiterPix by category to the newsgroups thereby creating more traffic. The genius in all of this is that both the email to the recruiters and the ones that go to the newsgroups carry an advertisement for the “project manager” or “product manager” of the week – with a link to his resume. Great idea eh! This tactic delivered 1400+ “views” of his resume and several dozen interviews.
In the next installment, how Kevin’s wife Natalie helped created a tsunami that got both of them jobs faster than either could ever have imagined.