Guerrilla Job Hunting

Guerrilla Job Search tactics in Christian Science Monitor

By Kevin Donlin | May 22nd, 2009

David Perry and I were in yesterday’s Christian Science Monitor  in a story about extreme job-search tactics.

Here’s how one woman found work using our tactics:

Then there’s Jann FritzHuspen. After 18 months of looking for work, in September she express-mailed a coffee mug along with her application to three prospective employers, asking each if they’d meet her for coffee. Two ignored her. The third agreed and, a month later, offered her a job as executive director for a nonprofit organization in Roseville, Minn.

Here’s more about Jann and how she got hired:

Ms. FritzHuspen wasn’t the first to send a coffee mug to a prospective employer. The idea came from a guerrilla job-search boot camp she’d attended, hosted by Mr. Perry and Kevin Donlin, author of “51 Ways to Find a Job Fast – Guaranteed!” Mr. Donlin and Perry call the tactic “the coffee cup caper” and claim it yields phone interviews 100 percent of the time and an in-person interview about 30 percent of the time.

“This was just one of my tools in the toolbox,” says FritzHuspen. “[I]f I didn’t set myself apart, I simply wouldn’t get myself in the door.”

Jann was a member of our last job search bootcamp. Membership is closed for now, but her “coffee cup caper” is described in full detail, with step-by-step instructions, in our Guerrilla Job Search Home Study Course.

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Job Hunting Case Study: Kevin Watson - Part 5 - Landed

Kevin Watson agreed in February to let me blog about him as we worked together to land his next gig.  Kevin landed quite a while ago despite being in a city with high tech unemployment with a glut of "consultants".  About 5 weeks after we started.  What he's been doing since then is even more interesting than the job hunt itself at least for me ---- and possibly for you]

{If you've just joined the discussion you might want to start here}

Much of what Kevin has done all his life in technology is cutting edge and quite unique OR at least his approach to things has always seemed unique.  No surprise then that he decided early in his search to spend time on what was important rather than what was urgent.  Whereas most job seekers feel they've put in a full day of job hunting because they've been to a hundred job boards and applied to 50 postings, Kevin  knew that keeping score this way wasn't going to make him feel good or get him a job.  So he figured out a way to make the jobs come to him OR should I say his wife dared him to.

Natalie - Kevin's wife - nonchalantly commented one evening over dinner [after Kevin had been interviewed by the Globe & Mail newspaper about the dismal economic outlook] that he was a great programmer and that what he needed to do was figure out a way to have the jobs come to them.  You see Natalie now needed a full time job too.  She said that since he had worked with me for several years automating job boards he ought to be able to figure out how to make the jobs come to them instead of spending all his time surfing corporate webs sites looking for opportunities.  

With this new "incentive" Kevin set out to do just that.  The result was an automated job search engine which he set up to search for specific jobs that fit the requirements that he and Natalie specified.  Each time the engine found a job that fit his requirements it sent him the details.  Pretty innovative and according to Kevin, not that hard [that's his way of bragging].  Anyway, Natalie landed a job in 2 weeks and Kevin 3 weeks later. Now Kevin has turned around created NatsJobs.com for others to use. Now that's what I call guerrilla.  Truth be known - I think it's more a testimony to Nathalie's powers of persuasion than anything.  It's amazing what people will do with the proper incentive. else.  so what's driving you?  Are you following what everyone else is doing or are you cutting a new path and blazing your own trail?  there's never been a better time in job hunting history to try something new.

There are a lot of different ways to be creative in your job search.  Maybe you're not a programmer but you don't have to be.  How many of these tactics are you using? 

I hope Kevin's story has helped you in your job search. 

PLEASE PASS THE POST ON TO YOUR FRIENDS AND FAMILY - WE'RE  ALL IN THIS TOGETHER.

- David Perry, co-author Guerrilla Marketing for Job Hunters 2.0 AND the original Guerrilla Marketing for Job Hunters.

Kevin Watson agreed in February to let me blog about him as we worked together to land his next gig.  Kevin landed quite a while ago despite being in a city with high tech unemployment with a glut of "consultants".  About 5 weeks after we started.  What he's been doing since then is even more interesting than the job hunt itself at least for me ---- and possibly for you]

{If you've just joined the discussion you might want to start here}

Much of what Kevin has done all his life in technology is cutting edge and quite unique OR at least his approach to things has always seemed unique.  No surprise then that he decided early in his search to spend time on what was important rather than what was urgent.  Whereas most job seekers feel they've put in a full day of job hunting because they've been to a hundred job boards and applied to 50 postings, Kevin  knew that keeping score this way wasn't going to make him feel good or get him a job.  So he figured out a way to make the jobs come to him OR should I say his wife dared him to.

Natalie - Kevin's wife - nonchalantly commented one evening over dinner [after Kevin had been interviewed by the Globe & Mail newspaper about the dismal economic outlook] that he was a great programmer and that what he needed to do was figure out a way to have the jobs come to them.  You see Natalie now needed a full time job too.  She said that since he had worked with me for several years automating job boards he ought to be able to figure out how to make the jobs come to them instead of spending all his time surfing corporate webs sites looking for opportunities.  

With this new "incentive" Kevin set out to do just that.  The result was an automated job search engine which he set up to search for specific jobs that fit the requirements that he and Natalie specified.  Each time the engine found a job that fit his requirements it sent him the details.  Pretty innovative and according to Kevin, not that hard [that's his way of bragging].  Anyway, Natalie landed a job in 2 weeks and Kevin 3 weeks later. Now Kevin has turned around created NatsJobs.com for others to use. Now that's what I call guerrilla.  Truth be known - I think it's more a testimony to Nathalie's powers of persuasion than anything.  It's amazing what people will do with the proper incentive. else.  so what's driving you?  Are you following what everyone else is doing or are you cutting a new path and blazing your own trail?  there's never been a better time in job hunting history to try something new.

There are a lot of different ways to be creative in your job search.  Maybe you're not a programmer but you don't have to be.  How many of these tactics are you using? 

I hope Kevin's story has helped you in your job search. 

PLEASE PASS THE POST ON TO YOUR FRIENDS AND FAMILY - WE'RE  ALL IN THIS TOGETHER.

- David Perry, co-author Guerrilla Marketing for Job Hunters 2.0 AND the original Guerrilla Marketing for Job Hunters.

Amazon Best Selling book for job hunters being retired.

Yes it's true folks Guerrilla Marketing for Job Hunters 
the book is nearly sold out AGAIN but will NOT be reprinted.

You can however, still get 3 chapters, including the one
one on Radical Networking from this blog, for a few
more days.  The chapter on negotiating your best deal
is also included.

Thanks for all your support.

David Perry
co-author of Guerrilla Marketing for Job Hunters.

Managing Director

Perry-Martel International Inc.