This is Part 1 of a 4 Part Discussion.
I have been asked this question many times over by job seekers via email, a blog posting or in an informational phone call. Not to be presumptuous but what most people are really asking when I drill down is; what is the most economical way to become a Guerrilla at little or no cost. As a side note, Outplacement counseling is roughly a 3 Billion dollar business in North America.
But back to the question:
Guerrilla Marketing for Job Hunters 2.0 - is your best value “if” what one is really wants to know, “what is the cheapest” way Guerrilla tactics can be learned. For about the cost of taking three people to McDonalds for an Extra Value Meal, you can purchase the book and within days start putting to use the tactics that thousands of other people already have done to land their next job.
Imitation may be deemed the best form of flattery, but we’re finding and pursuing outplacement people /companies who are using our material and putting it out as their own. This practice IS NOT authorized for any reason, and a subject for later, but my point is that others are repurposing our information and are presenting it. That in and of itself should tell you something if one has to mull over the small cost of the book !
Quite frankly though, if you could invest in only one of our products, one "might" say there is a shortcoming to purchasing the book say as opposed to the Home Study Course or the 10 Week Guerrilla Job Seeker Boot Camp. (David is going to kill me for this :)
The first down side is that the publisher of the book (Wiley Brothers) would permit only so many words that could be printed in order for Guerrilla Marketing for Job Hunters 2.0 to be retailed at a certain selling point. That is simply how things are done in the world of big time publishing. As a result, it was not possible to make the book as all-inclusive as we would have preferred.
In fact, there was enough material left over that we could easily put to market “Guerrilla Marketing for Job Hunters 2.1, the unpublished chapters” if we chose to do so. (More about this exciting and unknown bit of news later in this 4 part article--- and how You can gain access to this information)
Also on the down side in regards “Guerrilla Marketing for Job Hunters 2.0” is the fact that the book was intended for people who will “on their own accord,” get off thier duffs, step away from their computer, stop reading endless job board listings and be daring enough to step out on a ledge and do things that others simply would not to attempt to do. I’m not talking about purchasing costly bill board space or walking around with a sandwich board strapped to your chest and back. Thankfully, we’re a little more sophisticated than that.
In the book we don’t ask job seekers to take any risks what-so-ever, but rather the reader is taught how to keep their opportunity funnel filled and genuinely stand apart from the crowd. The reader is also shown how to and deliver their value proposition in a clear and concise fashion that will garner the attention of the right people within an organization. So this book like any other informational publication where one has to literally “put words to action” is not for those who at least without being literally pushed, are reluctant to follow instructions to the letter.
Lastly, the single biggest down side of purchasing the book versus our other products, is that the reader is not entitled to have the advantage of receiving “free” phone access to author David Perry, or contributing co-authors, Kevin Donlin or myself (Mark J. Haluska) or all three of us together for that matter; to acquire additional one-on-one advice or coaching when it might be needed at a most critical moment in your job search.
Due to space limitations I have to run for now. Tomorrow I'll talk about the upside of investing in the book, Guerrilla Marketing for Job Hunters, 2.0 and why contrary to the belief of some, why the book is also very suitable for most blue collar workers !
In closing, if someone you know is out of work and would benefit from our FREE audio on How to Land a Job Even in the Recession of 2009 (a $ 50 value) simply send them to my link at: http://tinyurl.com/cpkwha Supplies are limited !
For information on corporate sponsored outplacement services, career coaching, resume assistance, the Guerilla Job Seekers 10 week boot camp, or if you would prefer personal one-on-one Guerrilla job search assistance, contact me at: firstname.lastname@example.org or 724-495-2733 for information.
Mark J. Haluska
• A Contributing Co-Author of "Guerrilla Marketing for Job Hunters" and "Guerrilla Marketing for Job Hunters 2.0," 1,001 Unconventional Tips, Tricks and Tactics for Landing your Dream Job.
* Certified Guerrilla Job Seeker Instructor