On the 4th day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me -"4 Commando Tactics"
If you're looking for a job, you’ve probably realized that typical tactics don’t work well in today’s intensely selective and competitive job market. You also know it’s hard to cut through the clutter and rise above the noise of the other 15.7 million job hunters. So what can you do? Besides wearing a bunny suit or a billboard --- plenty and the next 4 tactics require very little effort on your part. You can wear whatever yoiu want. It won’t cost you a dime. AND it’l allow 100s of thousands of recruiters and thousands of potential hiring managers to FIND YOU. And I gotta tell you it’s a lot easier to answer a phone than to get it answered by a stranger.
So, ready?
#1 Help a Reporter www.helpareporter.com/
You don’t
need to be a public figure to introduce yourself to the media. Contact local
newspaper, radio, and television reporters—particularly those who cover
business topics—and describe your professional expertise. Offer to comment on
topics and questions in your field of work through interviews or written
articles. Be friendly, not pushy. Become recognized as an expert.
Here’s a little secret you likely don’t know. Reporters and journalists have to write interesting articles every day. And to do that they need to interview “experts”. You’re an expert. Did you know that? Did you know that journalists would rather speak to people with real life experience than stuffy old PhDs, professors or consultants? Until recently it’s been king of difficult for them to find people like you...but no more. Help a Reporter Out or HARO for short is the brain child of Peter Shankman who wrote Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them You should read his story on his blog.. you’ll feel better for it.
But today I want you to go and sign
up - for free – and become an expert so
you can be included in blogs and news stories and maybe in the cover story of a
national magazine like Fortune
[like Kevin Donlin and I were].
# 2 ZoomInfo www.zoominfo.com
You’d have to be living under a remote bridge – no rock – in Tibet to not
have heard of ZoomInfo by now. If you
want to be found... by thousands upon thousands of recruiters and hiring
managers every day, then you have to be in ZoomInfo.com Simply put ZoomInfo is the database of the
stars – stars like you. Go. Claim your profile and upload a picture. It’s free and uploading a picture signals to
recruiters that you want to be found – it’s sort of like the SECRET HANDSHAKE
for RECRUITERS. Watch the video
above. I’m that serious. Not doing this may cost you your dream
job. For most recruiters start their
searches by defining their ideal candidate [whether they’re looking or not] and
compiling a Top 100 list of who to talk to.
If you’re not on the list you’ll never get the call because they’ll
complete the search without knowing you even exist. So what are you waiting for? Go!
# 3 The Aggregators www.SimplyHired.com
“Set it and forget it”, that’s what Steve Rothberg says of job boards. And he should know. He owns CollegeRecruiter.com the largest job board in America for college students. And if you’re a college student you need to hustle over there and set up your job search agents and then wait to be notified by email when an appropriate job opening surfaces. It’s free.
For everyone else, head over to SimplyHired.com
SimplyHired is the largest of the aggregators (www.simplyhired.com, www.indeed.com, www.just-posted.com, www.jobster.com ). Besides supplying jobs directly to MySpace and Facebook, they have some amazing tools and widgets.
Now for the Job Widgets at SimplyHired.com
· You can add their MySpace Job Alerts to your MySpace Homepage to see the newest jobs daily. Likewise their Workin' It! Application on Facebook.
· Job Search Widget brings new jobs to your iGoogle homepage, your blog, or your computer's desktop.
· Mobile Jobs lets people on the go access millions of jobs from the palm of your hand –l literally!
· Job Tools
· You can save your search preferences and saved jobs in the My Jobs tab.
· Set up your own email alerts to send jobs when and where you want.
· The RSS Feed sends the jobs you’re interested in to you in real-time, while the Local Jobs function let’s you search by city block or other region.
· You can check Salaries and Trends as well. There are also numerous job related Forums as well.
By taking advantage of these aggregators, you allow technology to work for you, saving you valuable time and resources. Being a guerrilla is all about making the most of every minute. Put these ideas to work today.
# 4 JibberJobber
These days, no job is immune to cutbacks, downsizing, “rightsizing” or off-shoring. Like you hadn’t figured that one out! What’s the solution? Think like a politician. They’ve got tyhe right idea... every seen one NOT prepared when it comes to their future? Not if they’re smart. Like a politician whose first job is to get re-elected, your first responsibility to yourself and your future, is to be continually looking for new opportunities. But who has the time to track down job leads and still have a life? Now you do with Jibber Jobber. It’s lets you manage a serious job search – while you focus on feeding your opportunity funnel. Very Guerrilla. www.jibberjobber.com/signup.php And I know Jason Alba personally – great guy – and he’s made it but simple to use and included a whack of get started video tutorials and OH YEAH IT’s FREE. I still question is logic there. But if you’ve read any of his books on LinkedIn or Facebook on how to get a job then you already know he’s way ahead of the curve with how to find a job.
So that’s Day 4. I suggest you get at it if you haven’t already. There are employers out their with real problems that you can solve and help Put America Back To Work. Now it’s your job to help them Find You. We’re all counting on it!
Need to get a job faster? No money for consultants of résumé experts? Then get 2 Guerrilla Job Search coaches in a box --- for FREE!. Click the link below for a free 2 hour video on DVD "Guerrilla Job Search Secrets Revealed!"
