There are three reasons you want to offer a money back guarantee. First, it’s more powerful than a free trial, because “free” implies no value. Second, it gets at least a partial commitment from the employer because it forces them to put you on payroll, or at least start the process, and a rolling stone gathers momentum!. Third, “free trials” for employers come with an implied risk that if you get hurt on the job – even though it was a free trial – the employer may be liable. Frankly I think this is an urban myth but some employers believe it.
Keep the money back guarantee to a reasonable period – perhaps 1-2 weeks.
Make sure the work is something you really want to do or your heart won’t be in it, which defeats the whole propose
Ask for frequent feedback
Make sure you don’t need to invest in any special tools or clothing that you won’t use again if they decide to take you up on your money back guarantee.
Don’t do this in the retail or food service industry around the holidays because you likely will not be kept on.
Compliments of David Perry and Kevin Donlin
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