Tony Parinello in his book, Selling to VITO, described the time he was leaving a voice-mail message for a prospect when he accidentally hung up the phone in the middle of his message. He was immediately sidetracked by another call, but later in the day the prospect he was leaving the voice-mail for called him back and said, “finish your message.” Try it, just make sure you identify yourself first and leave your phone number before you hang up in the middle of the sentence. A person looking for an accounting job might say, “I’m calling about your book keeping. It appears [hang up]” wait until they call you back and then finishing the sentence with, “it appears your company is … [fill in the blank]” and see if there are any openings you should apply for. Tony has a host of other ideas every month on his web site at http://www.sellingtovito.com
Keep the voice mail short.
Leave a generic message that would be of interest to the employer.
Leave the impression calling back is in the employer’s best interest.
Apologize for the power outage that caused you to leave only half the message.
Ask for referrals if appropriate.
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