If you and others have been downsized, “right-sized”, or otherwise reallocated, consider building and promoting a web site for all the affected employees. For the company this is good corporate citizenship. Former Nortel employees broke new ground when they did this with www.hiretoptalent.com. Eventually the site had several thousand Nortel employees on it and employees from other companies as well. Recruiters flocked to the free site. Hire Top Talent was newsworthy. It garnered a lot of media attention which just helped propel the brand and fuel the growth of the site.
Ask company management to pay for a site like this if there are more than fifty people being laid off.
Ask for free server space if your employer will not pay for the development.
Make resumes available in Word, ASCII and Adobe PDF format.
Promote the site to recruiters, head-hunters and temporary help agencies.
Promote the site to competitors and suppliers.
Use a central phone number if you can for incoming calls so people aren’t harassed unnecessarily.
Establish a Pay Pal donation button for people who want to contribute to keeping the site going – it’s free and you just never know.
Compliments of David Perry and Kevin Donlin
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