As a door opener, try sending a booklet which embodies the value or values you can bring to a company. You can go to www.successories.com or www.successitems.com and select from a variety of professionally done booklets which will cost about $4-7 each. Booklets like Companies Don’t Succeed People Do or Motivation Lombardi Style are good choices. You can send one with a note that simply says,
“Please accept this book as an indication of my interest in your company. If you’re interested in discussing how I may be able to help you reach the goals you’ve set for your company, I’d be pleased to have a coffee with you.”
This is a soft sell approach that is a very solid yet subtle way to get your foot in the door. Follow your mailing about ten days after sending it with a personal phone call. Ask them if they’ve had an opportunity to glance through it and if they have any interest in having a coffee. When they say “yes”, be prepared to put on your consulting hat and enquire about what their business goals are and if the company is hitting all of them.
Be prepared to offer up stories which relate what you’ve done for your other employers. Frame your story this way: the problem; what you did to fix it; and what the results were. You want to imply subtly that perhaps you could do the same for them but you’d need to get more closely involved. You may want to try closing them by asking if it’s an important concern they intend to address any time soon. If it is, suggest the employer “consider” looking at a short term contract. Short term contracts can lead to long term employment if executed correctly. Never offer to fix it for free. If in doubt as to what to charge ask them what they think is “fair”. The word “fair” will disarm most employers because if they are really interested in solving the problem they won’t want to chisel you for fear you’ll walk away.
Research their company like crazy.
Research their industry like crazy too.
Focus your questions on the whole business first and then move into your area of expertise.
Compliments of David Perry and Kevin DonlinGrab your Free Guerrilla Job Search Audio here.