Learn how to be an articulate spokesperson for your company [at least in your local market] and make certain journalists have your cell number and can count on you for a quick quote. Ensure press releases from corporate carry your contact numbers for the local media. You can start locally by connecting with your local business journal: http://www.bizjournals.com/news/
Look what it did for Peter Clayton. Of course Pete makes people into Guru's. Maybe he should be interviewing you?
All of your efforts will get picked up by ZoomInfo... a very very good thing because ZoomInfo makes you easier to find:-)