Become recognized and branded as an "industry expert" by writing and producing a newsletter. All you really need to do is summarize best practices – add your experience or comments – print and mail it. When you send a newsletter with topical information that’s actually useful, employers may recognize your name when you telephone, making them more likely to take your call. When they in turn are looking to hire someone with your expertise you’re likely to be one of their first calls.
- Newsletters should be 1-4 pages but no longer.
- Summarize lengthy pieces and refer the reader to your web site for the full text version.
- You can dress up the newsletter without breaking the bank by using pre-printed paper from companies like Paper Direct, http://paperdirect.com/
- Make an electronic version and put it on your website.
Skeptical? Don't be. Everyone takes the "experts" phone call.