Do your investigative homework before the interview! Take a look at the Internet for information or at the library researching the company. Research as much information as possible including products, history, size, financial status, reputation, image, management talent, people, and philosophy. You will want to be excited about the company and project that to the interviewer. Go beyond everyone else and find their competitors too. Use Alexa or Hoovers or just call your favorite librarian and ask. AND don't forget to send a box of chocolates at Xmas. It'll be remembered. Lastly, let the interviewer tell you about the company from their perspective. Simply say, "I would love to know more --- particularly from your point of view. Do we have time to cover that now?"