Like lingerie, the purpose of a good resume is to heighten the reader’s interest in what’s possible. What might be if only…
It’s not your life story [nobody cares]. It’s not a manual [no one has time to read it]. It’s not a manuscript [you’re not that interesting]. It’s a marketing brochure.
Your resumes only purpose is to pique their curiosity: To get you a face-to-face interview. That’s it. Contrary to popular belief, you don’t have 10 seconds to make an impression you have 6 seconds, or worse 3 seconds if the company has no opening and your just networking.
That’s the harsh reality. The truth bites. Now you know why the analogy applies. Sex sells. Are you desirable? Your resume must be eye-candy in a sea of deadly dull and boring black & white résumés or you’ll miss your opportunity to impress them and regale them with your accomplishments.
Don’t save the best to last. It won’t get read. Lead with your best foot. Put your accomplishments up front and if you haven’t yet figured this out ---- the names of your clients or better yet their logos strategically placed in your resume will get an employer’s attention --- especially if they want them as clients too.