If you follow my blog regularly then you've probably listened to the podcasts on the adventures of Darryl Praill and Allan Zander - 2 candiates/clients/friends I spearheaded a Guerrilla Marketing campaign for. If you haven't already listened to the blow-by-blow podcast, it's available here in the column to the left under my LinkedIn profile.
This morning's Globe & Mail article focuses on the blog we started to underpin other elements of the multi-pronged marketing attack which included 4 color guerrilla resumes, newspapers, podcasts, television news, seminars, direct mail, cold-calling, a website and a blogg.
In a new world, where you always need to be looking for your next gig, it just shows you that it's easier to be found than to find a job. And with with the right strategy your hunt will assume a life of its own - even after you're happily employed.
This is likely not the last chapter in the Darryl Praill and Allan Zander story which we launched with TotalPicture.com