Yesterday Guerrilla Marketing for Job Hunters surpassed the 1 million mark. Google revealed that a search for “Guerrilla Marketing for Job Hunters” returned 1,010,000 page references.
You may laugh, but I think it’s a big deal. I can still remember when McDonald’s declared “more than a million served” – okay so I’m showing my age. I know Lady Gaga and Bieber have a billion but it’s a start AND honestly what’s more popular GAGA or a book that tells you how to take control of your life and get a great job? GAGA of course!
Of course the real test is what are the numbers for my mentor’s book? Dick Bolles and What Color is Your Parachute is the reason I became a head-hunter. After reading Richard’s book I created a self-help group with my friends and actually placed 23 of them before I naively thought I could do this for a living ... but that’s another story.
So while Parachute remains the most popular seller on Amazon, clearly people are talking about the guerrilla books too [there are three editions now... I got that idea from Dick... I’m just not as prolific.]
And Dick is ever the gentleman. Here is the cover quote from the first edition of Guerrilla Marketing for Job Hunters in 2005:
This is an immensely helpful book, with the ancient wisdom of recruiters, and the up-to-date insights of two skilled Internet surfers. If you're job-hunting, you’ll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
-Richard N. Bolles, author, What Color Is Your Parachute?
We feel great that people are landing jobs faster because of the book. Our Guerrilla Job Search methods have already passed the test in some of the toughest cities in America, like Detroit where one man landed a 6-figure job just 8 days after hearing us speak. Three others whom we tracked landed just 7 weeks later – 5 times faster than the national average of 38 weeks [9½ months].
Read that back – 5 times faster than the national average of 38 weeks. Why should your family or friends have to look for a job for 9 months? Imagine if everybody in America had this information. How much faster would this recession be over!
Here are a few highlights from the last 6 years:
- Kiplinger’s Best of 2010 Award: the first time a non-finance book was chosen.
- Commentary from the Jaded Hacks at the New York Post. Praise from New Yorkers is great. High praise from BRIAN MOORE is golden as he writes Jaded hacks with little remorse for the ordinary.
- The Wall Street Journal TV interview with Sarah Needleman was what really lifted the book.
- Fortune Magazine’s Cover Story didn't hurt though. What started as a request for a single coment for a 300 word piece evolved into the cover story for writer-reporter Jia Lynn Yang,
- Fortune’s #1 piece on Yahoo.
- Television interview on Tech Now.
- After a ‘frosty’ reception here’s what Heald College’s career coaches really thought of us in San Francisco.
- A 58 year old bank president’s story 6 offers in 6 weeks.
- This Guerrilla Job Search Boot Camper’s 42 cent solution
- 345 Amazon reviews. No job search book has ever had as many 5 & 4 Star reviews.
- Even John Tesh likes us. Who’d a thunk?.
And of course the guys who brought you the Starbucks coffee cup caper, the Trojan Thank You Note and Networking with the newly departed are the same guys who were the first to integrate Microsoft’s TAG technology tp ever-green the book.
The secret to finding a suitable job today lies in mastering the digital search environment used by employers. A rapid transformation in hiring practices has gone unnoticed by those looking for work.
Every year, 50-million jobs are filled in the United States -- almost all without a job posting because employers can’t deal with the avalanche of resumes they get. Today, employers are relying on a brand new digital suite of tools and tactics to find the handful of “most qualified” recruits that they want to interview.”
Taking control of your employment is especially important in today’s demographic because so many people are looking for new kinds of work - work that has meaning for them. Our population is getting older – for the first time, there will be more people over 65 than under 5 -- and older people are more reflective: they want to know they are doing something meaningful. Our book helps provide a catalyst for their productivity.
The nature of work is also changing, as people seek control. A new business model for the 21st century is arising. Enjoyment-based motivation, namely how creative a person feels when working on the project, is the strongest and most pervasive drive for workers today. When you are in control of your work there is the pure joy of creating.
As the economy moves toward more right-brain, conceptual work, the motivators need to change as well: to those stressing self-satisfaction and self-motivation. More and more people are working to their own tune: 15 million people telecommute every day…a large part of the workforce beyond the gaze of a manager. These kinds of jobs require confident self-driven control of employment.
“in a digital age, you master the digital stage.”
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