Guerrilla Job Hunting

Landed a six figure job in one week - Thanks to concepts in this book!

Landed a six figure job in one week - Thanks to concepts in this book!, September 26, 2009 By  William Mccausland Guerrilla Marketing for Job Huners 2.0 is a "must have" from those thinking of a career change or the hopelessly unemployed. Take it from me a white collar automotive professional living in the state with the highest unemployment, I found success in one week with the concepts in this book to land a higher paying position than the job that I was laid off from 90 days earlier. After reading and applying the ideas from other career changing self-help books, I was not making headway. This is the most up to date current resource to address the issues that are unique in today's economy. When there are 1,000 applicants for a single job, how do you position yourself to be one of the few to be selected for the interview? The answer is in this book regardless if you are looking for an entry-level position or your mid-career professional looking in the six-figures this is the resource for you. David Perry, author, goes one-step further and unlocks the secrets of how recruiters operate and how to land a job / career where there is no job posting. This is how I landed my job where I did not have to compete with others for consideration. This book explains, illustrates and demonstrates when everyone is zigging you need to be zagging. It is fun to read and real life examples of the principles in action. After you do land the interview with this book, it shows you how to handle the interview and negotiate the compensation. During my period of unemployment, there were so many people who attempted to take advantage of me with big $$$ commitments that make claims on getting you a job fast. All you need is this book, Guerrilla Marketing 2.0 for under $20.

Job Hunter turned Comic Book Hero: BrandMan

You can call him BRANDMAN - thank you very much. 

In the war for jobs - he's a super hero who even inspired me - and I wrote the book on guerrilla job hunting tactics!

I interviewed Tom  McAlister who recently went guerrilla on his resume and transformed himself into a comic book hero - BRANDMAN

Download Comic Book Caper --- it's a large file but it's worth it!

I had the pleasure of speaking with Tom McAlister a few weeks back about his resume being turned into a comic book. 

• Why he did it. 
• How he did it [Craigslist to the rescue again...] and
• What the reaction was from potential employers. 

It's all here folks. sit back and take notes from a modern day job hunting super hero

- David Perry

Resource: if you’re in the Detroit area and want “live” exposure to the same tactics Jeff used, come meet David Perry and me in Troy, on Sept. 17, at the Guerrilla Job Search Secrets Revealed event — Michigan edition.

Otherwise, grab your Free Guerrilla Job Search audio here.

Designing success

The most recent hire was hired because she sent me a beautifully hand designed booklet which contained the best samples of her design work.  She didn't just email me a link, or send a resume. The fact that she went over the top to design a hand made booklet was
impressive.  In fact, her experience on its own wouldn't have gotten her the interview, much less the job.  But the book did it!  Jill Tanenbaum, President, Jill Tanenbaum Graphic Design & Advertising, www.jtdesign.com

Leveraging your "unique selling proposition"

I was absolutely flabbergasted by the creativity of some of the recruiters and career counselors who answered our call for "War Stories".  Tales of success from job hunters stepped beyond the ordinary to reach their goals.  Here's one of those stories compliments of Ross Macpherson who's President of  Career Quest in Toronto, Ontario, www.yourcareerquest.com.  BTW, Ross is a first class career coach and innovator.  Now, in Ross's own words.

I worked with one client who specialized in retail merchandising (POP, planagrams, etc).  After developing her resume, we discussed putting together a targeted job search campaign to go after some of the bigger players in retail.  While working out her "unique selling proposition" 

"Show me what you've got"

The most recent hire was hired because she sent me a beautifully hand designed booklet which contained the best samples of her design work. She didn’t just email me a link, or send a resume. The fact that she went over the top to design a hand made booklet was impressive. In fact, her experience on its own wouldn’t have gotten her the interview, much less the job. But the book did it!

Jill Tanenbaum, President, Jill Tanenbaum Graphic Design & Advertising, www.jtdesign.com 

Pizza persistance

A War Story

After being laid off from his last job, George Brown knew exactly which company he wanted to work for next, but every time he called, the Personnel Department told him the company wasn’t hiring. So George sprang into action, and another Guerrilla job-hunter was born.

George printed business cards that were round, slightly larger than normal, and very colorful.  On the front was a picture of a pizza with a circle-shaped message: “Win a Free Pizza”.  The flip side of the card gave his name, email address and telephone number along with the promise of a pizza for the first person to get him an interview with the company.

Dressed for an interview, George stationed himself at the entrance of the company and handed out cards to anyone who would take them.  He kept this up for a couple of days and became the topic of conversation at the company.  One manager figured that anyone who would go to so much effort deserved an interview. One extra large pizza later, George Guerrilla Marketed his way to the job of his dreams at very little expense, and the company is more profitable because of it.

Compliments of

Shari Miller

, Principle of The Elmhurst Group, www.elmhurstgroup.com

Retail Success

I worked with one client who specialized in retail merchandizing (POP, planagrams, etc). After developing her resume, we discussed putting together a targeted job search campaign to go after some of the bigger players in retail. While working out her “unique selling proposition” she made the claim that she could walk into any retail environment and recommend how they could make more money through better merchandising. I asked, “Can you really back that up?” and suddenly her plan was born.

My client targeted 5 major retail outlets, went to a number of their locations, and made detailed notes on what she saw and how she would improve it. The first company she contacted was a major outlet with offices located in the building over the store. She walked into the offices, asked to speak to the person in charge of marketing, was told he was in a meeting until 11:00am, so she scribbled a quick note on a piece of paper that read “I’ve just spent 30 minutes in your store. I found 3 merchandising inconsistencies and identified 7 ways that should increase your sales by about 12-15%. My name is ____________ and I will be waiting in the coffee shop downstairs.”

“Please hand this to him at the end of his meeting. It’s very important” and she walked out.

Shortly after 11:00, the VP of Marketing came downstairs, met her in the coffee shop, and spent the next hour walking through every corner of the store discussing her findings. Although no such position existed, the VP hired her as their new Director of Merchandising.

Compliments of Ross Macpherson, President Career Quest, www.yourcareerquest.com

 

WAR STORY -- Win a Free Pizza

After being laid off, George Brown knew exactly which company he wanted to work for next, but every time he called, Human Resources told him the company wasn’t hiring. So George sprang into action, and another guerrilla job-hunter was born.

George printed business cards that were round, slightly larger than normal, and very colorful. On the front was a picture of a pizza with a circle-shaped message: “Win a Free Pizza.” The flip side of the card gave his name, e-mail address, and telephone number along with the promise of a pizza for the first person to get him an interview with a manager in the company. 

Dressed for an interview, George stationed himself at the entrance of the company and handed out cards to everybody who would take one. He kept this up for a couple of days and became a topic of conversation at the company. One manager figured that anyone who would go to so much effort deserved an interview.

One extra-large pizza later, George guerrilla-marketed his way to the job of his dreams at very little expense, and the company is more profitable because of it.

Compliments of Shari Miller, Principle of The Elmhurst Group, www.elmhurstgroup.com.