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Posted by The Guerrilla Recruiter on Sunday, September 27, 2009 at 10:38 in 1-Put AmericaBackTk, Books, Cover Letters, Get real, Guerrilla Strategy, Interviewing, Networking, Research, Resumes, Reviews, Strategy, TOP SECRET, War Stories | Permalink | Comments (0) | TrackBack (0)
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You can call him BRANDMAN - thank you very much.
In the war for jobs - he's a super hero who even inspired me - and I wrote the book on guerrilla job hunting tactics!
I interviewed Tom McAlister who recently went guerrilla on his resume and transformed himself into a comic book hero - BRANDMAN
Download Comic Book Caper --- it's a large file but it's worth it!
I had the pleasure of speaking with Tom McAlister a few weeks back about his resume being turned into a comic book.
It's all here folks. sit back and take notes from a modern day job hunting super hero
- David Perry
Resource: if you’re in the Detroit area and want “live” exposure to the same tactics Jeff used, come meet David Perry and me in Troy, on Sept. 17, at the Guerrilla Job Search Secrets Revealed event — Michigan edition.
Otherwise, grab your Free Guerrilla Job Search audio here.
Posted by The Guerrilla Recruiter on Monday, September 14, 2009 at 20:59 in 1-Put AmericaBackTk, Get real, Guerrilla Strategy, Strategy, War Stories | Permalink | Comments (0) | TrackBack (0)
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The most recent hire was hired because she sent me a beautifully hand designed booklet which contained the best samples of her design work. She didn't just email me a link, or send a resume. The fact that she went over the top to design a hand made booklet was
impressive. In fact, her experience on its own wouldn't have gotten her the interview, much less the job. But the book did it! Jill Tanenbaum, President, Jill Tanenbaum Graphic Design & Advertising, www.jtdesign.com
Posted by The Guerrilla Recruiter on Tuesday, April 03, 2007 at 06:42 in War Stories | Permalink | Comments (0) | TrackBack (0)
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I was absolutely flabbergasted by the
creativity of some of the recruiters and career counselors who answered
our call for "War Stories". Tales of success from job hunters stepped
beyond the ordinary to reach their goals. Here's one of those stories compliments of Ross Macpherson who's President of Career Quest in
Toronto, Ontario, www.yourcareerquest.com. BTW, Ross is a first class
career coach and innovator. Now, in Ross's own words.
I
worked with one client who specialized in retail merchandising (POP,
planagrams, etc). After developing her resume, we discussed putting
together a targeted job search campaign to go after some of the bigger
players in retail. While working out her "unique selling proposition"
Continue reading "Leveraging your "unique selling proposition"" »
Posted by The Guerrilla Recruiter on Sunday, February 11, 2007 at 05:51 in War Stories | Permalink | Comments (0) | TrackBack (0)
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The most recent hire was hired because she sent me
a beautifully hand designed booklet which contained the best samples of her
design work. She didn’t just email me a
link, or send a resume. The fact that
she went over the top to design a hand made booklet was impressive. In fact, her experience on its own wouldn’t
have gotten her the interview, much less the job. But the book did it!
Jill Tanenbaum, President, Jill Tanenbaum Graphic Design & Advertising, www.jtdesign.com
Posted by The Guerrilla Recruiter on Wednesday, February 22, 2006 at 06:38 in War Stories | Permalink | Comments (0) | TrackBack (0)
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A
War Story
After being laid off
from his last job, George Brown knew exactly which company he wanted to work
for next, but every time he called, the Personnel Department told him the
company wasn’t hiring. So George sprang into action, and another Guerrilla
job-hunter was born.
George printed business
cards that were round, slightly larger than normal, and very colorful. On
the front was a picture of a pizza with a circle-shaped message: “Win a Free
Pizza”. The flip side of the card gave his name, email address and
telephone number along with the promise of a pizza for the first person to get
him an interview with the company.
Dressed for an
interview, George stationed himself at the entrance of the company and handed
out cards to anyone who would take them. He kept this up for a couple of
days and became the topic of conversation at the company. One manager
figured that anyone who would go to so much effort deserved an interview.
One extra large pizza later, George Guerrilla Marketed his way to the job of
his dreams at very little expense,
and the company is more profitable because of it.
Compliments of
Shari Miller
, Principle of The Elmhurst Group, www.elmhurstgroup.com
Posted by The Guerrilla Recruiter on Thursday, February 02, 2006 at 17:40 in War Stories | Permalink | Comments (0) | TrackBack (0)
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I worked with one client who
specialized in retail merchandizing (POP, planagrams, etc). After
developing her resume, we discussed putting together a targeted job search
campaign to go after some of the bigger players in retail. While working
out her “unique selling proposition” she made the claim that she could walk
into any retail environment and recommend how they could make more money
through better merchandising. I asked, “Can you really back that up?” and
suddenly her plan was born.
My
client targeted 5 major retail outlets, went to a number of their locations,
and made detailed notes on what she saw and how she would improve it. The
first company she contacted was a major outlet with offices located in the
building over the store. She walked into the offices, asked to speak to
the person in charge of marketing, was told he was in a meeting until 11:00am,
so she scribbled a quick note on a piece of paper that read “I’ve just spent 30
minutes in your store. I found 3 merchandising inconsistencies and
identified 7 ways that should increase your sales by about 12-15%. My name
is ____________ and I will be waiting in the coffee shop downstairs.”
“Please
hand this to him at the end of his meeting. It’s very important” and she walked
out.
Shortly after 11:00, the VP of Marketing came
downstairs, met her in the coffee shop, and spent the next hour walking through
every corner of the store discussing her findings. Although no such
position existed, the VP hired her as their new Director of Merchandising.
Compliments
of Ross Macpherson, President Career Quest, www.yourcareerquest.com
Posted by The Guerrilla Recruiter on Thursday, January 05, 2006 at 08:21 in War Stories | Permalink | Comments (0) | TrackBack (0)
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After
being laid off, George Brown knew exactly which company he wanted to work for
next, but every time he called, Human Resources told him the company wasn’t
hiring. So George sprang into action, and another guerrilla job-hunter was
born.
George
printed business cards that were round, slightly larger than normal, and very
colorful. On the front was a picture of a pizza with a circle-shaped message:
“Win a Free Pizza.” The flip side of the card gave his name, e-mail address,
and telephone number along with the promise of a pizza for the first person to
get him an interview with a manager in the company.
Dressed
for an interview, George stationed himself at the entrance of the company and
handed out cards to everybody who would take one. He kept this up for a couple
of days and became a topic of conversation at the company. One manager figured
that anyone who would go to so much effort deserved an interview.
One
extra-large pizza later, George guerrilla-marketed his way to the job of his
dreams at very little expense, and the company is more profitable because of
it.
Compliments
of Shari Miller, Principle of The Elmhurst Group, www.elmhurstgroup.com.
Posted by The Guerrilla Recruiter on Sunday, November 20, 2005 at 23:08 in War Stories | Permalink | Comments (0) | TrackBack (0)
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