Guerrilla Job Hunting

Brandman to the Rescue

" In late 2008 I was in a challenging spot, professionally.  But a combination of guerrilla tactics, personal branding and fortuitous timing got me back in the game.   Several events conspired to create Brand Man, my fictional alter ego.  The first was the economic crisis of 2008-2009 and the subsequent implosion of the job market.  I knew there would be lots of qualified candidates applying for the same positions I was targeting.  Plus, I was at a disadvantage because I had been doing contract and freelance work for the previous year and a half." 

Read the full story at www.gm4jh.com/g3downloadpage/tom-mcalister

 

“Do Yourself a Favor, Dump that Guerrilla Resume”

You Guerrilla doubters out there are going to appreciate this article because it is added proof that a Guerrilla Resume simply is not everyone’s favorite flavor; and that our methods are especially disliked by many so-called, process oriented job experts out there.     

One of our current  students (Mark G.) who is enrolled in the 10 week Guerrilla Job Seekers Boot Camp shared an interesting in the trenches story during last Friday’ job seekers conference call.    

Per one of his weekly assignments, Mark applied to a particular department, and to a specific person within a company that piqued his interest.  He used his Guerrilla cover letter and one page Guerrilla Resume in the “precise manner” that he learned in our boot camp. (The former is where I believe the overwhelming majority of “maybe want-to-be” Guerrilla job seekers fail. That is because they don’t follow our EXACT Guerrilla instructions and/or the job seeker puts together what they “think” is a Guerrilla cover letter and resume when in reality, it simply isn’t.)  

To continue Mark’s story, the hiring authority routed Mark’s resume to Human Resources (HR) and “directed” them (HR) to call Mark in for an interview.  Therefore, HR had no choice but to call Mark because HR does not have the authority to tell the boss –“no !”  

Here is where the story gets interesting…  

Upon arrival for the interview and following company protocol, Mark first sat with the HR Manager before meeting with members of the actual hiring team. According to Mark, after the HR person looks over his resume, that individual sits back and says, “You truly do yourself a disservice using a one page resume such as this.”  

Mark asks, “How so ?”  The HR professional responded by saying, “Well this is really nothing more than a dressed up functional resume that lacks sufficient detail. It’s not the way things are done.” 

Mark responded by saying, “The cover letter and the 1 page resume method I used was only intended for the sole purpose of an employer to sit-up, pay attention and want to talk with me.”   

The HR person then said, “But this resume leaves out particulars that we would like know before an interview takes place.”  Mark then said, “Well, my one page resume and the information I provided got me in the door for an interview, didn’t it ?”  

Purportedly the silence in the HR persons office was deafening regarding the matter and Mark was sent on his way to interview with the real decision makers !   

Did I say, “Do yourself a favor, dump that Guerrilla resume ? “  Sorry, I didn’t really mean that, but it got your attention didn’t it ?

Mark J. Haluska, Senior Certified Guerrilla Job Search Coach for North America

www.psychoape.com  

 

A “Guerrilla Job Seeker” tip you won’t find in our best selling book!

I’ve stated in prior articles that the moment you become a job seeker, the FIFTH (5^th) task you should undertake (in order of importance) is your resume and cover letter.  To me, doing a resume right off the bat is like planning an important business trip but not knowing where you are going, how you will get there or what your real agenda will be once you arrive.

 

If I were a job seeker however, the SECOND undertaking in order of importance that I would carry out is drawing up a list of potential organizations that I would want to work for…and at this time not care if they were hiring or not. The idea here is just to get this list fully completed with the knowledge that modifications will likely be made as necessary and as time passes.

 

Now, here comes the tip:

 

As “a part” of your SECOND most important undertaking as a job seeker, and once you have fully researched all the information you need regarding your list of potential employers, you should also visit and sign up with a web site called “Watch That Page” or http://www.watchthatpage.com

 

Why should you sign up ?

 

You’ll save a lot of time and (time) is the only commodity in life you can never recover. If you are a serious job seeker you need every moment of every working day to be productive in your job search. I think most of us can agree that as someone devoted to landing their next position, you can never know enough about a new potential employer. Moreover, many organizations are highly active in keeping their website pages up-to-date  especially in terms of its current openings page, the executive and sales team pages, and especially it’s PR or (latest) News page. These are pages you should be paying attention to !  

 

How is this a Guerrilla tip ?

 

Beyond the time savings, you will be automatically tracking employer web pages that could potentially be of value to you. That in turn can lend itself to opening up a number of way Guerrilla Job Seeker tactics could be put in motion to either swing an interview in your favor or “earn and interview” you may not have otherwise been granted !   

 

Now ask yourself what would be easier; taking the time to (manually) “frequently and deeply” comb through each and every website that is on your list of potential employers to harvest the latest information (or) being automatically notified anytime a page(s) change on those would-be employers websites ?

 

Interesting to note is that using “Watch That Page” is FREE…unless you get ridiculous and become an unadulterated power user.  I’ve been freely using Watch That Page for several years now and I have found it to be highly reliable. It has saved me hundreds of hours of mundane research.  What’s more is that it allows me to keep tabs on designated pages within websites of interest because when a “tracked” page has any changes, I am  notified either the same day or the next via email.  It’s a great research tool that I highly recommend you put to use today !   

Have a Great Guerrilla Day !

In closing, there are copycats out there but; if you or someone you know are looking for a new job, get one faster and would to like to learn more about authentic "Guerrilla Marketing for Job Hunters" training; don't be bashful, visit me at http://www.psychoape.com

While you are there don't forget to grab a copy of our FREE audio CD for Job Hunters --- a $ 50 value !

Mark J. Haluska

The 12 Days of Christmas Job Hunting 2010: Day 11

{Hummed to the tune "The 12 Days of Xmas} 

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On the 12th day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me

12 Ways to Renew Your Job Search

1.     Begin 2010 with clarity-- know your target job and the top 10-20 employers you want to work for (you will start seeing opportunities where before you saw none, just like buying a new car and seeing it all over the road)

2.     Network with former employees -- find them on Google, LinkedIn, or your own network

3.     Be easy to find -- create your free profile on ZoomInfo.com, America’s largest database of working professionals (used by thousands of recruiters every day). Download fresh contacts from FreshContacts.com

4.     Stop sending cover letters -- send sales letters instead (you can’t bore anyone into hiring you, which is what most cover letters attempt; you must sell employers)

5.     Stop sending resumes -- send resume lingerie instead (your goal is a phone call from the hiring manager; hit their hot buttons with one page and you can make the phone ring)

6.     Let others sell you -- use testimonials in your resume and cover letter (because one testimonial from another person is worth 10 claims made by you)

7.     Do the thinking for the employer -- figure out the specific value of your past achievements, in numbers, dollars, percentages (never, ever assume that busy readers will figure out your value)

8.     Get on LinkedIn -- it’s America’s largest social networking site for job hunters (if you’re not there, you simply do not exist to most recruiters and savvy employers)

9.     Sell money at a discount -- tell employers how you can make or save more money than you’re asking for in salary

10.  Remember “No” simply means “Not today” -- it does not mean “Never call us again”

11.  Target employers precisely -- when reading your cover letter, employers should think, “Hey! This is all about me!”

12.  When in doubt, do the opposite-- be suspicious of what “everybody” else is doing: “everybody” waits for jobs to be advertised before contacting employers, “everybody” emails their resume, “everybody” knows you don’t have to mail a paper thank-you note after an interview … so, how’s that working for everybody?

Now go enjoy the Holidays!  America is slowly dragging it self out of this economic mess and 2010 looks to be a banner year for hiring!

David

Article by David E. Perry, author of Guerrilla Marketing for Job Hunters and the Guerrilla Marketing for Job Hunters Blog. and Kevin Donlin, creator of Guerrilla Search International.

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The 12 Days of Christmas Job Hunting 2010: Day 7

{Hummed to the tune "The 12 Days of Xmas}

On the 7th day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me -

“Seven Social Networks”

 

The key to expanding your network and finding job leads is, of course, to add more people to your network. Fortunately, the Internet has made it easier than ever to meet more people – and you never have to leave your keyboard!

I’d like to tell you about seven of the best online networking sites. Each is based on the “six degrees of separation” principle – you’re never more than six contacts away from any person you want to meet, anywhere on earth, including Kevin Bacon.

Check out these sites if you want to “e-network” your way to a new job …

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MySpace and Facebook are several magnitudes larger than the largest job boards and LinkedIn – combined.  If MySpace were a country it would be the 5^th largest in the world by population.  Facebook has undergone similar growth and don’t think for a moment this hasn’t gone unnoticed by recruiters who are always trying to find people who don’t want to be found by conventional methods.  In fact, there are multiple courses on line which expressly teach recruiters how to find whomever they need using MySpace and Facebook.  So a little known secret... MySpace and Facebook have a lot of their jobs fed to them by SimplyHired.com  so it you want to tap into Facebook and MySpace for jobs without setting up a profile.. go to

SimplyHired.com   Linkedin.com – From a headhunter’s standpoint, LinkedIn has it all. It is the opportunity of a lifetime to establish a powerful network of influential colleagues and friends – can you tell it’s one of my favorites? Free to use, Linkedin.com first requires you to set up a profile, then invite your friends to join your network. After those people join, they can ask their friends and colleagues to join, etc., etc. For job hunters this can produce a treasure trove of leads.

Classmates – This may be the grand daddy of online networking sites. At Classmates.com, you can join a network of alumni who share an affinity with you – they went to the same school (high school, college or university), or were in the same military branch, industry or company. The challenge, when finding potential contacts, is that you must search by state. But, if you want to reconnect specifically with people you went to school with, Classmates is the way to go.

ExecuNet – If you make $100,000 or more in salary, this networking venue is for you. ExecuNet was founded 18 years ago as the premier networking web site. They make it easy for senior-level professionals to connect directly with business decision-makers, executive recruiters, and peers. Not is this site chock full of helpful advice that’s not found anywhere else, they also host well-known speakers and authors. Of course, I’m biased because founder Dave Opton wrote the foreword for my book, Guerrilla Marketing for Job Hunters.

Here are two more networking sites with benefits too numerous to list. The first one you’re absolutely not supposed to know about unless you’re a headhunter so I wouldn’t go and join...

6 Degrees from Dave – this Dave is Dave Mendoza the ubber connector A classic social engineer Dave’s network spans the globe.  Dave’s a wealth of information and his site is too.  Want to know how to maximize LinkedIn.  Dave’s the guy to know.    Want to connect with the LinkedIn LIONs?  Dave’s your guy.   And so it goes.  Want to know what’s hot in recruiting...   

Spoke -- Great for connecting with sales people of all types and Fortune 1000 companies in particular. Sales people, by the way, are great resources for job hunters – they’re naturally outgoing and often willing to help. This site boasts more than 30 million contacts and 900,000 companies.                                                                                                                   Double bonus! Here are two more sites to help grow your network … The Social Networking Web Log is loaded with tips to help you reach inside target companies.

Quintessential Careers isn’t a social network. OK, so sue me. But it should be on your networking read, especially if you’re a college grad. There’s an encyclopedia’s worth of advice there. 

Article by David E. Perry, author of Guerrilla Marketing for Job Hunters and the Guerrilla Marketing for Job Hunters Blog. Kevin Donlin, also contributed.

 

 

Procrastinator losses top $ 180,700 ! (Meet Mike)

Meet Mike from Bridgeville, Delaware.  A devoted husband, father, has a mortgage, and unemployed. Although I would venture to guess that you’ve likely never met him, I’m reasonably sure that as a follower of this group you can identify with him.

Mike was laid off last February. Like millions of other job seekers he had over 20 years experience and is over 40 years old. He's also in a profession where employers prefer them to be "young." IOW, not Mike's age.

In Mike’s own words, “he spent month after month after month hitting brick walls when it came to realizing any success with his job search.”

Does any part of this scenario sound familiar to you ?

During this time, Mike did what almost everyone else does when it came to finding a new job. You may recognize this fandango; spending endless hours trying to “perfect” his resume and cover letter, scanning the job boards for potential opportunities, applying for positions, never hearing back about the status of his resume etc., etc. Time was quickly passing and his resources dwindling.

One day (about) 2 months ago, Mike by his own admission was at his wits end and came to the conclusion that if he were going to achieve his goal of landing a good job before the end of 2009, he was going to need a lot of extra horsepower. Mike then found the courage to bite the bullet and contact us at the Guerrilla Job Search Boot Camp to ask what we could do for him.

Mike signed-on for the one-on-one 10 week Guerrilla Job Search consulting.

Fast Forward (to Monday) November 30, 2009. Mike started his new six figure position with a well known Fortune 500 financial organization !

I’ll never forget the day he received the official offer. My phone rings and on the other end is a very excited Mike. The first words out of his mouth were, “Mark, there will be a great Christmas meal and plenty of presents under the tree this year ! “

Some interesting facts about Mike and his job search:

• By Mike’s own estimation he lost $ 180,700 or more in salary and benefits (value) since last February.

• Mike is now working in his dream job and in a telecommute position !   

• Mike had already read Guerrilla Job Hunting 2.0 and said he loved it but felt he needed personal Guerrilla consulting to push his job search over the edge.

• Within (about) 5 weeks of working with us, Mike received one verbal offer that ultimately ended up being put on hold. Prior to this, he had none.

• By week 7 or so, Mike had 2 more firm offers in hand “in addition” to the offer he ultimately accepted for a total of 3 offers that were firm.

• By Mikes own estimation, he met only 50% of the actual job requirements for the position he now occupies !

• Mike was invited to more interviews working with us for just 2 months than he did the previous 7 months.

• Using Guerrilla consulting tactics, this position was created for Mike as it was never advertised.

Sound too good to be true ?

If you are intrigued by the success of Guerrilla Job Seeker consulting, simply email me and I will provide Mike’s number and you can ask him in the evening hours.

If you would prefer, my friend and colleague and fellow Guerrilla ---Kevin Donlin also interviewed Mike last week regarding his Guerrilla success as a job seeker. I will gladly email you a recording of that short discussion so you can hear it for yourself.

Don’t procrastinate, call us to get a job faster.....and have a Great Guerrilla Day !

Best Regards,

Mark J. Haluska
Real Time NetWork & Guerrilla Job Search International
724-495-2733

The 12 Days of Christmas Job Hunting 2010: Day 2

{Hummed to the tune "The 12 Days of Xmas}

On the second day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me - "Two strategies to crack the hidden job market.."

 

Click HERE for FREE DVD that gets you hired - “New Job Search Secrets"

You know, most people put more time into writing down a shopping list for the grocery store than a list of employers they want to work for. Totally illogical, isn’t it? I mean, why be happy working just anywhere? Why not work for a company that excites you?

Instead of blindly sending out résumés to companies you’ve never heard of before, it’s far better to first select potential employers that meet YOUR criteria and then contact them with an offer to help.

Which is what you’re going to learn to do today.  And one of the ways to do that is with Google.

To get the best results focus all your time and effort on the companies you’ve identified as being the Tier 1 buyers of your product - you.  Anything else is a waste of your time, energy and money.  Target your campaign at those companies where you know you can help solve a problem.  Nothing beats a direct approach for speed and accuracy.

Because of the current recession caused by the sub-prime meltdown, employers have different hiring expectations. The direct approach has replaced networking as the best way to break into the hidden job market.
 
The hidden job-market isn’t really hidden.  It’s just not in plain sight.  It’s referred to as the hidden job-market because of the way jobs are created and filled.  Most jobs are created in a company in one of three ways. 
1.     The company is growing;
2.     Someone quits, leaving a vacancy; or
3.     Someone is being replaced and the employer doesn’t want the employees to know about it.
 
When the company is growing, the owner, president, or someone else may know they need to hire but haven’t initiated the process.  They may not have had the time.  They may not quite have the budget.  They may not want to go through the hassle of advertising and interviewing.  So while the need is real, the job itself remains hidden inside the hiring manager’s head. 

When someone quits, managers will first decide if they can eliminate the job, or combine it with another position.   Needing a new person, they will look inside their organization to see whom they can promote into the role.  If they can’t find anyone they’ll likely ask their co-workers for referrals.  If that doesn’t work, depending on the size of the company they may opt to run an ad through HR, or hire a head-hunter.  

Companies will contact a head-hunter when secrecy is required because “loose-lips-sink-ships” and the recruiter can conduct a search without anyone ever knowing.
In all of these cases, the job remains hidden to the outside world for weeks if not months.  Hence the term “hidden” job-market. 

And TODAY the ability for job hunters to “click and apply” for every job they see on the internet has given employers good reason to NOT let it be known n they have an opening.  The onslaught of emails, phone calls and resumes that result from an advertised position is enough to CRUSH an HR department.

The only way for you to access the hidden job-market successfully is to reach out to the hiring managers directly before they opt to go the advertising or HR route OR ask their buddies for referrals.  The hidden job-market is your private laboratory to test out the best methods for finding your dream job.  Now let’s look at two of the Top 10 Strategies Guerrilla Marketing for Job Hunters use to access the hidden job market.
 

Job Search Strategy # 1 – Targeted Research 

One quick way to discover new opportunities is by doing structured search engine queries. And it’s fairly easy to do.   The video above gives you a good overview of how to do it for yourself:

Step #1

Develop a target list of companies you want to work for.  That list of companies is your baseline query for your search.   Now, here’s how you get the list.  The video above is an example using Google.com in which the job hunter want sto work in advertising in New York City.  {You  just do what I'm doing BUT substitute your industry parameters.}

1.     When you do targeted research, generally you concentrate on an industry or a geographic preference (in this case, New York City).  Substitute your city for your search. 

2.     You need to find the names of all the advertising companies in New York.  There are easy ways to do this using the Net.  Go to Google. www.google.com and type the following words in the “advanced” option box in Google.  The search string shown below instructs Google to search for a directory of advertising firms in New York or a conference on advertising held in New York.  We want this list to garner leads for companies.

Your text needs to be filled in exactly the way I did in the video. 
 
My search returned many hits including one for AD:TECH  “The Event for Interactive Marketing”.  This is a conference held in New York for the Advertising industry.  There where also hits for directories of advertising companies in New York, complete with web site addresses, phone numbers, and profiles of the owners.

Step #2 Find People Who Can Hire You:

Once you have a target list of companies to work with, you need to find out who the people are in those companies that can actually hire you.  A good headhunter would pick up the telephone. You might not be so inclined, so here’s another way to accomplish your objective.

Go to each company’s web site and gather the names of the people who can say yes.  Those people are the executives not the human resource people – they can only say NO! unless you’re a human resources professional.  If you’re lucky, every web site will identify their senior executives, including names, titles, phone numbers, career summaries and sometimes email and photos!  Web information should be up-to-the-minute accurate, but I would call the receptionist and confirm it.   

For this example I’m looking for a sales position.  Therefore I’ll seek to locate or research the VP of Sales, VP Sales & Marketing, VP Marketing or General Manager. You would focus your research on the functional areas of interest for your search.

If you’re experiencing difficulty finding names on the site, then go back to Google’s advanced search box and type in the company name in the first box and (Vice President Sales Marketing Director)in the third box.  By-the-way, you don’t need to place the words in brackets and don’t put in any commas or punctuation. 

That search string will bring you:
All the people who are, or have ever been, VPs OR President OR Directors of Sales and/or Marketing for that company.
The resumes of a whole pile of people from that company whom you may be able to phone to coax information from them.

OR

You can skip all that and use LinkedIn, Spoke, or ZoomInfo

Once you have the name of the individual who is one rung up the ladder from the job you want, you need to process their name through Google again.  This time you put their first and last name in the first box and the company name in the third box.

This will produce a list of press releases, and news articles in which they are mentioned, as well as conferences they’ve attended.  Read an article or two and clip something memorable to use in a  NarrowCast letter.

When you send them the letter, you’ll be able to say.  “I read your article in… about… which prompted me to write.”  Very powerful.
 

Job Search Strategy #2 – Targeted Networking

Today networking can either be the shortest route to your dream job or a lengthy series of unsatisfying lunches – the difference lies in how you approach it.  Let me show you how a Guerrilla job-hunter would network.  The easiest way is to learn how to network like a Headhunter.  I suggest you download for

The 12 Days of Christmas Job Hunting 2010: Day 1

{Hummed to the tune "The 12 Days of Xmas}

On the first day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me - "A Plan with Clarity..."

Click HERE for FREE DVD that gets you hired - “New Job Search Secrets"

The best advice you'll ever receive is  start your job hunt with absolute clarity. All of the best job search advice in the world can be boiled down to three steps:

1. decide what job you want;
2. tell the right hiring authority about it;
3. prove to them you’re the one to hire.

Pretty simple summation of the facts.  Create a plan that is clear and detailed in every way --- then give it some panache!

If you want to get hired you have to get noticed.  You have to raise your voice above the crowd to be heard.  So when everyone else is doing more of the same - things that aren't working - you have to be more focused.  Your job search needs to be focused and very clear.

It must also be:

• Clever,
• Results driven,
• Marketing oriented,
• Inexpensive to execute,
• Realistic, and
• Achievable.

Clever - That’s because the most qualified job hunter is rarely the one who gets hired. The positions[s] invariably go to the person who does the best job at positioning themselves as the solution to an employer’s problem. Often the employer doesn’t realize they have a problem and it’s your job to bring that to their attention.

Results driven - You must measure your progress. You need to do this so that you’ll understand how close you are to achieving your goal and stay motivated and committed to your plan. Measuring requires tracking the metrics which drive you to your finish line. Here are a few of the dozens of proven tactics Guerrilla Marketing for Job Hunters shows you how to measure:

• How many out of the box activities have you deployed?
• How many you’re sending out,
• How many guerrilla networking activities you’re engaged in.

Marketing oriented - Because the market is geared toward those who effectively brand and market themselves as the ultimate commodity across multiple distribution channels. Winning the War for Talent requires you to become great at guerrilla marketing yourself. Looking for a job is a sales and marketing activity where you’re the product.

Inexpensive - In 1997, Tom Peters introduced the concept of “Brand U” in his book Re-Imagine! At the time, self-branding was an assertive marketing concept best reserved for high-flying techies and senior executives who wanted to maximize the financial returns of their biggest asset—their career. Today personal branding is a matter of survival. Here’s how Tom McAlister turned himself into a comic book hero and landed a job.

Realistic - Knowing what you want to do is great. Combining that with what you’re ‘qualified” to do is the secret. You may be pleasantly surprised at how your current skill-set maps to other industries. For a clear picture of what’s possible to do with your skill-set I suggest you visit America’s Career InfoNet. If you’re not qualified for what you want to do get moving and determine how you can become qualified. In my 20+ years of executive recruiting the biggest problem I’ve run into is that people aren’t realistic – especially job hunters who are unemployed. If this describes you - STOP!  You’re setting for disappointment if you apply for jobs you’re not qualified to do. Sometimes you may have to take a temporary step backwards to move forward in a new career BUT the sooner you start, the sooner you’ll hit your goal. If this even remotely applies to you then you need to make one New Years Resolution – and it’s to yourself – I will check out America’s Career InfoNet.

Achievable - Knowing the exact title and function of the future role you want gives you a realistic goal with no excuses. Get specific. The more detailed the better.

For example, I’ll bet you Vicky Vlachakis new exactly what she wanted to do and who she wanted to work for before she started her job search. When the opportunity came along to design the new two-seater convertibles for Saturn and Chrysler she recognized her chance to knock not one - but two home runs - out of the park!  You can be that focused too.

Nothing is more important to your success than a clear “picture” of your goal. If you can envision your dream job AND you’re qualified to do it then you can find it. With a specific goal in mind you can organize your job search and networking efforts with a laser like focus. Yes some people are lucky and fall into great jobs but luck [as Tom Peters says] is so unpredictable.

The dramatic changes we’re witnessing in the marketplace mean that the tried-and-true methods of finding a job will no longer suffice. Those old ways should remain a part of your plan, however by themselves they don’t provide the horsepower to get the heightened attention of employers.

Clarity of purpose is both energizing and enabling.

Click HERE for FREE DVD that gets you hired - “New Job Search Secrets Get You Hired”

Free Lunch on me, Wednesday November 11th !

To all my fellow Brothers and Sisters who are (former and current)

U.S.

military veterans. Wednesday November 11th is Veterans Day as many of you would already know.

Get this----Applebee’s will feed you a meal for free on November 11th only !

The menu is limited but looks delicious.

This is one company that wants to stand up and say in a small way, “Thank You for Your Service.”

For details simply go to http://www.applebees.com/vetsday

Ok—so in reality I was a little creative and the meal is not actually on my dollar (only David Perry could afford that) but if you did not know about the free meal, and you take advantage of it, in a sense it is on me.  :)

Pass this on to anyone you know who is a current or former Honorably discharged Vet !

For information on corporate sponsored outplacement services, career coaching, resume assistance, the Guerilla Job Seekers 10 week boot camp, or if you would prefer personal one-on-one Guerilla job search assistance, contact me at:  

[email protected]

or call me at 724-495-2733.

Mark J. Haluska
Founder and Executive Director of
Real Time NetWork
www.rtnetwork.net

 

• Contributing Co-Author of "Guerilla Marketing for Job Hunters 2.0," 1,001 Unconventional Tips, Tricks and Tactics for Landing your Dream Job. Released in June 2009

• Contributing Co-Author of the best selling book, “Guerilla Marketing for Job Hunters,” 400 Unconventional Tips, Tricks and  Tactics for Landing your Dream Job. Released in 2005

• Certified "Guerilla Job Search Boot Camp" Instructor.

What is the better “value,” the book Guerrilla Marketing for Job Hunters 2.0, the Guerrilla Job Search Home Study Course or the Guerrilla Job Seekers Boot Camp ?

This is Part 1 of a 4 Part Discussion.

I have been asked this question many times over by job seekers via email, a blog posting or in an informational phone call. Not to be presumptuous but what most people are really asking when I drill down is; what is the most economical way to become a Guerrilla at little or no cost. As a side note, Outplacement counseling is roughly a 3 Billion dollar business in North America.  

But back to the question: 

Guerrilla Marketing for Job Hunters 2.0 - is your best value “if” what one is really wants to know, “what is the cheapest” way Guerrilla tactics can be learned. For about the cost of taking three people to McDonalds for an Extra Value Meal, you can purchase the book and within days start putting to use the tactics that thousands of other people already have done to land their next job.

Imitation may be deemed the best form of flattery, but we’re finding and pursuing outplacement people /companies who are using our material and putting it out as their own. This practice IS NOT authorized for any reason, and a subject for later, but my point is that others are repurposing our information and are presenting it. That in and of itself should tell you something if one has to mull over the small cost of the book !

Quite frankly though, if you could invest in only one of our products, one "might" say there is a shortcoming to purchasing the book say as opposed to the Home Study Course or the 10 Week Guerrilla Job Seeker Boot Camp. (David is going to kill me for this :) 

The first down side is that the publisher of the book (Wiley Brothers) would permit only so many words that could be printed in order for Guerrilla Marketing for Job Hunters 2.0 to be retailed at a certain selling point. That is simply how things are done in the world of big time publishing. As a result, it was not possible to make the book as all-inclusive as we would have preferred.

In fact, there was enough material left over that we could easily put to market “Guerrilla Marketing for Job Hunters 2.1, the unpublished chapters” if we chose to do so. (More about this exciting and unknown bit of news later in this 4 part article--- and how You can gain access to this information)

Also on the down side in regards “Guerrilla Marketing for Job Hunters 2.0” is the fact that the book was intended for people who will “on their own accord,” get off thier duffs, step away from their computer, stop reading endless job board listings and be daring enough to step out on a ledge and do things that others simply would not to attempt to do. I’m not talking about purchasing costly bill board space or walking around with a sandwich board strapped to your chest and back. Thankfully, we’re a little more sophisticated than that.

In the book we don’t ask job seekers to take any risks what-so-ever, but rather the reader is taught how to keep their opportunity funnel filled and genuinely stand apart from the crowd. The reader is also shown how to and deliver their value proposition in a clear and concise fashion that will garner the attention of the right people within an organization. So this book like any other informational publication where one has to literally “put words to action” is not for those who at least without being literally pushed, are reluctant to follow instructions to the letter.

Lastly, the single biggest down side of purchasing the book versus our other products, is that the reader is not entitled to have the advantage of receiving “free” phone access to author David Perry, or contributing co-authors, Kevin Donlin or myself (Mark J. Haluska) or all three of us together for that matter; to acquire additional one-on-one advice or coaching when it might be needed at a most critical moment in your job search.

Due to space limitations I have to run for now. Tomorrow I'll talk about the upside of investing in the book, Guerrilla Marketing for Job Hunters, 2.0  and why contrary to the belief of some, why the book is also very suitable for most blue collar workers !  

In closing, if someone you know is out of work and would benefit from our FREE audio on How to Land a Job Even in the Recession of 2009 (a $ 50 value) simply send them to my link at: http://tinyurl.com/cpkwha         Supplies are limited !

For information on corporate sponsored outplacement services, career coaching, resume assistance, the Guerilla Job Seekers 10 week boot camp, or if you would prefer personal one-on-one Guerrilla job search assistance, contact me at: [email protected] or 724-495-2733 for information.

Mark J. Haluska

• A Contributing Co-Author of "Guerrilla Marketing for Job Hunters" and "Guerrilla Marketing for Job Hunters 2.0," 1,001 Unconventional Tips, Tricks and Tactics for Landing your Dream Job.

* Certified Guerrilla Job Seeker Instructor

 

Landed a six figure job in one week - Thanks to concepts in this book!

Landed a six figure job in one week - Thanks to concepts in this book!, September 26, 2009 By  William Mccausland Guerrilla Marketing for Job Huners 2.0 is a "must have" from those thinking of a career change or the hopelessly unemployed. Take it from me a white collar automotive professional living in the state with the highest unemployment, I found success in one week with the concepts in this book to land a higher paying position than the job that I was laid off from 90 days earlier. After reading and applying the ideas from other career changing self-help books, I was not making headway. This is the most up to date current resource to address the issues that are unique in today's economy. When there are 1,000 applicants for a single job, how do you position yourself to be one of the few to be selected for the interview? The answer is in this book regardless if you are looking for an entry-level position or your mid-career professional looking in the six-figures this is the resource for you. David Perry, author, goes one-step further and unlocks the secrets of how recruiters operate and how to land a job / career where there is no job posting. This is how I landed my job where I did not have to compete with others for consideration. This book explains, illustrates and demonstrates when everyone is zigging you need to be zagging. It is fun to read and real life examples of the principles in action. After you do land the interview with this book, it shows you how to handle the interview and negotiate the compensation. During my period of unemployment, there were so many people who attempted to take advantage of me with big $$$ commitments that make claims on getting you a job fast. All you need is this book, Guerrilla Marketing 2.0 for under $20.

Job Hunter turned Comic Book Hero: BrandMan

You can call him BRANDMAN - thank you very much. 

In the war for jobs - he's a super hero who even inspired me - and I wrote the book on guerrilla job hunting tactics!

I interviewed Tom  McAlister who recently went guerrilla on his resume and transformed himself into a comic book hero - BRANDMAN

Download Comic Book Caper --- it's a large file but it's worth it!

I had the pleasure of speaking with Tom McAlister a few weeks back about his resume being turned into a comic book. 

• Why he did it. 
• How he did it [Craigslist to the rescue again...] and
• What the reaction was from potential employers. 

It's all here folks. sit back and take notes from a modern day job hunting super hero

- David Perry

Resource: if you’re in the Detroit area and want “live” exposure to the same tactics Jeff used, come meet David Perry and me in Troy, on Sept. 17, at the Guerrilla Job Search Secrets Revealed event — Michigan edition.

Otherwise, grab your Free Guerrilla Job Search audio here.

NEWS RELEASE: Fight Depression-deep Job Environment with “Guerrilla Job Finding” Program, Advises Author

Program opens nationally for job seekers, based on new sequel to best-selling book

OTTAWA, September 8, 2009 --   Pledging to help “Put America Back to Work,” author and recruiter David Perry has announced that the job-hunting tactics revealed in his book ‘Guerilla Marketing for Job Hunters 2.0’, will be taught live in cities throughout North America with contributing co-author Kevin Donlin.  The book is a new sequel to Mr. Perry’s best-selling book ‘Guerilla Marketing for Job Hunters’. www.PutAmericaBacktoWork.com 

“By almost any measure, this is the worst job environment since the Great Depression,” said Mr. Perry, whose book ‘Guerrilla Marketing for Job Hunters’ revolutionized the way people take charge of their careers.  “The Federal Reserve is expecting unemployment to be in the double digits soon, and America has already shed 6.5-million jobs.  Companies are cutting to the bone. The work week has shrunk to the shortest ever recorded: 33 hours.   Just as bad, there are indications that if the economy picks up, the job market will not follow suit; it will be stagnant.

“The lesson: if you’re unemployed now, you better be the sharpest razor in the box when it comes to finding a job, because jobs will only go to the best ‘searchers’.  And if you have a job, start looking around, just in case!”

Techniques from premier job-search book now taught in your city!

The techniques taught in the book are now available through live seminars. 

Mr. Perry, who co-authored 2 “Guerilla Marketing” books with Jay Conrad Levinson, author of the hugely successful ‘Guerilla Marketing’ series, has developed the seminar series as part of a job search program with Kevin Donlin, contributing co-author and President of Guaranteed Resumes.  The program combines a live workshop with Resource Guides.

“My personal goal is to put 100,000 Americans back to work this year,” stated Mr. Donlin.  “We’ve already helped thousands of people find work fast, and now we want to speak to as many job-seekers as possible and share our methods with them.”

The Guerilla Job Finding Program boasts measurable results in helping people find their dream job, in good times and bad.  “The program is a must-experience boot-camp for the serious career professional,” said Mr. Donlin.  “Unless you fully understand how to use modern tools to market yourself and to target your search, you will be at a disadvantage.”

The Guerilla Job Finding Program is based on field-tested career camps.  It starts in Detroit on September 17th, and is held in conjunction with local career counselors, who know the local job environment intimately.

Tickets are now on sale for the Sept. 17 event in Troy: http://www.PutMichiganBackToWork.com

For further information about how you can participate in the program, individuals and groups of job-seekers are encouraged to contact David Perry at: [email protected]

In your email, please provide:

·         your name and phone number

·         your organization's name,

·         how many people you'd like us to speak to,

·         when, and where.

About David Perry and Kevin Donlin

David Perry is Managing Director of Perry-Martel International, one of North America’s top executive search, recruiting and placement firms. David is a veteran of more than 950 executive recruiting and search projects and has negotiated more than $164 million in salaries. He is the co-author of "Guerrilla Marketing for Job-Hunters 2.0" and author of several other books.

Kevin Donlin is President of Guaranteed Résumés. He has written and edited more than 10,000 résumés and cover letters, assisted nearly 5,000 clients, and has written a Job Search column for the Minneapolis Star Tribune since 2000. Kevin is a contributing co-author to "Guerrilla Marketing for Job-Hunters 2.0" and author of several other books.

-          30 –

 

Contacts:

 

David Perry

Managing Partner

Perry-Martel International Inc.

(613) 236-6995

[email protected]

 

Kevin Donlin

President

Guaranteed Resumes

952-946-7952

[email protected]