A
War Story
After being laid off
from his last job, George Brown knew exactly which company he wanted to work
for next, but every time he called, the Personnel Department told him the
company wasn’t hiring. So George sprang into action, and another Guerrilla
job-hunter was born.
George printed business
cards that were round, slightly larger than normal, and very colorful. On
the front was a picture of a pizza with a circle-shaped message: “Win a Free
Pizza”. The flip side of the card gave his name, email address and
telephone number along with the promise of a pizza for the first person to get
him an interview with the company.
Dressed for an
interview, George stationed himself at the entrance of the company and handed
out cards to anyone who would take them. He kept this up for a couple of
days and became the topic of conversation at the company. One manager
figured that anyone who would go to so much effort deserved an interview.
One extra large pizza later, George Guerrilla Marketed his way to the job of
his dreams at very little expense,
and the company is more profitable because of it.
Compliments of
Shari Miller
, Principle of The Elmhurst Group, www.elmhurstgroup.com
