Go East
Young Man
Of all the markets
in the world where Guerilla Marketing could be applied, China might seem to be
the least applicable. This is because in China the candidate is King.
Employers
spend most of their time, no make that all of their time, chasing the good, the
bad and the average.
Unfortunately, this
doesn't mean that China is perfectly fluid in connecting good candidates with
good jobs, and average candidates with average jobs. Often, the best jobs in China
are lost in the chaos of
job boards, company hiring portals, newspaper
advertisements and internal/external referrals. Companies screen and interview
countless unsuitable people in the search for that elusive 'perfect candidate'.
It's hard to stick out when the person reading your Resume has gone through
hundreds of other Resumes. Recruiters tire, and all Resumes begin to look the
same. This is especially true in China where many Recruiters in multinational
companies hold their position by virtue of their ability to speak English, and
little else.
Even when you have
identified the right job you still have to get through a hiring process that
can seem to be designed to prevent you from achieving a good match with your
chosen future employer in China. So although jobs are aplenty, you still have a ways to
go.
If you do decide that China is
the next big thing, which it already is, and that you have to be a part
of it, you have to think out of the box. Just like you do back home.
The process is
broadly similar so there is little to worry about here. Despite the cultural
differences between US and the China, all the same hiring rules apply. You still
have to present yourself in a professional manner. You still have to sell
yourself at interview. And you still need to spend time thinking how to get
yourself in front of the HR department or line manager. There are lots of
qualified people in China and they all have the same goal. Most of them have the
advantage of playing on the home turf. Competition is intense.
I am tempted to
suggest that with all the additional complexities in China maybe 50
ways of getting a new job are not enough But that would be a little
disheartening, and most importantly, not true. China does offer many,
many opportunities for non-Chinese professionals, in both multinationals and
local Chinese companies.
If there is one rule
for getting a job in China on the terms of your choosing, it would be to be to
make your
application from overseas. Even if you have already arrived in China, for
whatever reason, continue to use your home address on all job applications. If
this is not practical make your application to the Hong Kong office of your
target company or the Hong Kong office of your favorite
headhunter.
The logic of this is
that if you appear to be making your application from within China you have lost
all possibility of getting expatriate status, annd all the perks that this
entails. At most you will get Local Plus, and you might even be offered local
status, which means local salary.
Happy
hunting!