Guerrilla Job Hunting

JOb Hunting: You're Hired!

Know who you’re negotiating with. Ever drive a great deal on a car only to find the salesman couldn’t approve the deal?  Knowing where a company is in the hiring process gives you power.

To leverage the situation you need to figure out:What’s their time frame for a hiring decision? How long has the position being open? What kind of deal can you get with their competitor? Have then made any offers yet?

Lastly, do your homework to understand what’s in the deal for the interviewer. Can they afford to walk away?

Like Donald Trump said: "The Worst thing you can possibly do in a deal is seem desperate to make it.  That makes the other guy smell blood, and then you’re  dead.The best thing you can do is deal from strength, and leverage is the biggest strength you can have. Leverage is having something the other guy wants. Or better yet, needs. Or best of all, simply can’t do without."
—DONALD J. TRUMP, TRUMP: THE ART OF THE DEAL

Job Hunting: Are you Google friendly?

Be Hunted. Google is the preferred tool of headhunters all over the world. If you don’t rank among the first 3 people a recruiter thinks of when they’re starting a project… you won’t get “clicked” for the opportunity. Increase your visibility and expand your network by presenting at conferences, seminars – even usergroups. Ask to be your company’s designated speaker. You can have someone else write the material if need be. Public speaking is an effective job hunting technique. Recruiters will beat a path to your door.

Review: Guerrilla Marketing For Job-Hunters

This is a great book.

Guerrilla Marketing For Job-Hunters is, obviously, a guide for job-hunters but it would serve equally well as an inexpensive training manual for for recruiters. And here's why. It covers the entire job search process very well but the most outstanding feature is the guide to researching companies and people, especially online. For this reason alone, no job-hunter (or recruiter) should be without it.

Perry shows you, in detail, how to use the internet to identify the companies you want to work for and the people in them. I can't stress enough how important this is. It's the guts of recruiting and it should be the heart of any pro-active job search.

Here are some of the topics covered.
1. How to do a advanced search on Google.
2. Online personnel databases, like ZoomInfo
3. Amazing social networking services, like LinkedIn.
4. How to use discussion groups to find jobs.
5. How to research an industry on America's Career Infonet.
6. How to analyze a company using Hoovers.com and many other sites.

Interview Question: What do you know about our company?

Do your investigative homework before the interview! Take a look at the Internet for information or at the library researching the company.  Check LinkedIn and Zoominfo first.  Research as much information as possible including products, history, size, financial status, reputation, image, management talent, people, and philosophy. You will want to be excited about the company and project that to the interviewer. In addition, let the interviewer tell you about the company from their perspective. "Would love to know more particularly from your point of view. Do we have time to cover that now?"

#26 - HOLD A CONTEST OR LOTTERY AND SELL TICKETS

If people can sell tickets for a chance to win a free TV why can’t you do the same for a “package” of your services? Your time and expertise can easily be packaged and sold to the right group. Depending on your expertise you can go door-to-door in an industrial park, office tower etc. offering chances to win. People will happily buy tickets for the

Interview questions:Why should we hire you over another candidate?

Relate past experiences that show you've had success in solving problem(s) that may be similar to the ones they are currently facing. Succinctly tell them what you bring to the table. What sets you apart from your competitors. Don't be a bragard --- just the facts!

[That's it.  Now it goes without saying that how you sum your life should have something to do with why you're qualified to do the job they're interested interviewing you for.]

   

The Force Multiplier Affect - Guerrilla Marketing for Job Hunters

There's an old sales adage that applies to job hunting which goes something like this: "success is 98% just showing up". I want to expand on the use of technology and how to apply it to your job search.

The new rules of modern job hunting change daily as does the technology and counter-technology companies use. Because of that, a traditional staple in the

Interview Questions: Dissected

What are your greatest strengths?

ISSUE:  This question seems like a softball lob. Don’t kid yourself - be prepared. Don't come across as egotistical or arrogant. Humble is out too. In America you're expected to “pitch” yourself.

Prior to any interview, you should have a list mentally prepared of your greatest strengths.

5 Email Rules for Job Hunters

  Just like any other direct marketing piece, you only have 3 seconds to make an impression. Here are the rules for effective use of email:

      0. Direct your email to a specific person by name – sir, recruiter,  hiring manager, etc aren’t acceptable. Bob Smith, Suzy Brown or David Perry are.

Free Agent: Job hunting for success

Want to be paid like basketball MVP Steve Nash? Then act like an MVP. The more you appear to be instrumental to a company’s success the more bargaining power you have. 

Interview questions: Tell me about yourself.

Tell me about yourself.
Focus on relevant skills and experience. Be on guard against the interviewer who gives you free rein. Don't spend too much time answering (1-2 minutes). Avoid details. Don't ramble. Touch on four areas: Born and Raised, Education/Military Background, Work Experience, Current Situation.

[That's it.  Now it goes without saying that how you sum your life should have something to do with why you're qualified to do the job they're interested interviewing you for.]

Sex sells: Resume lingerie for job hunters

Much like lingerie, the purpose of a good resume is to heighten your reader’s awareness to what’s possible

 It’s not your life story [nobody cares]. It’s not a manual [no one has time to read it]. It’s not a manuscript [they're not that interested yet].

It’s a marketing brochure. A tool to get you a face-to-face interview – that’s all. Contrary to popular belief, you don’t have 10 seconds to make an impression you have 3 if the company has no opening and your networking.

That’s a harsh reality. Now you know why the analogy applies. Sex sells. Are you desirable? Is your résumé eye-candy in a sea of deadly dull and boring?  If so you’ll miss your opportunity to impress them and regale them with your accomplishments.

Don’t save the best to last. Lead with your best foot. Put your accomplishments up front.

Qualify your prospects.

Like any good sales person, before you start job hunting you need to know what a qualified prospect for YOU looks like. Here's how to do that:

1^st, Choose the selling cycle that suits you best.  [what type of firm gets you excited?]

2^nd, Ascertain where you can best leverage your rolodex. [ which comapnies will pay the most to have you?]

3^rd, Match your style to the market. [are you a Hunter, Farmer or Commando?]

Line up all three elements successfully in one job and you’ll triple your income. Try using the One Minute Resume as your calling card.

Employers Scrutinizing Web Alter Egos

Is your freedom of expression holding back your job hunt?  Here's a great article you should read that might just prompt you to clean up any "digital dirt" you have lying around on the Internet. click here