On the 10th
Day of Xmas - Guerrilla Marketing for
Job Hunters revealed to me:
10 Super Motivators
As you can probably tell I’m
pretty practical. A block & tackle -
kind of - just get at it - guy. I know
you know that looking for job is a sales and marketing activity. I also know that the loneliness of
prospecting whether for a job or new business will eventually get even the
toughest battle hardened war horse down. No. No. No. Is not Yes-Yes-Yes!!! So you have to have a reliable way to beat the stinking thinking.
When you realize that the
basic aim of every company is to stay in
business, you can begin
to position yourself as a solution to their need to create and serve the
customers who keep them in business, rather
than focusing on your need for a job. Understanding this helps you position yourself as a solution to their
needs instead of just another job-hunter.
“Solution selling” is in vogue all across America
for a very good reason – it works. In
solution selling you begin by understanding your customer’s
business and therefore the need for your product’s solution. Solution sales people focus on the benefits
of their product, not
the features. The benefits they
emphasize are the ones they know the buyer needs. They know what the buyer needs because
they’ve researched the company to discover what its “pain points” are.
When sales
people focus on solution selling, they
increase the value of their products and services, because their product is not viewed as just another “list of features”
like those of every
competitor. As a
job-hunter, you increase your value exponentially when you focus on the
employer’s needs. Here are
the best of the best for tuning up your attitude!
Peter
Clayton – Peter is
the “voice” of job hunting. TotalPicture.com should become your premier source for a daily dose of
job hunting insight and intelligence. Not only does Peter podcast interviews from some of the world’s finest
job hunting experts but he also interviews the employers and the thought
leaders in Human Capital Management so you can understand what employers are
looking for in new hires and how they think. Download to your iPod or listen from your computer. I can’t believe this
is free!
Guy Kawasaki – Guy launched the first Mac
computer and hasn’t stopped innovating. His views on capturing a prospects interest [that’s an employer for you]
are always ‘fresh” poignant and logical. His How to Change the World blog is billed as “practical blog for
impractical people. It’s certainly is. As CEO of Garage Technology Ventures he’s got
a better grip on what investors are interested in… including
people.
Jeffrey Gitomer
– a fast track to
success. This site is a treasure-trove
of sales, service and success information. Get his free sales Caffeine
Newsletter delivered to your email inbox FREE every Tuesday and you’ll
get a jolt of inspiration and rational thought unlike anything else you’ve ever
read.
Bill Vick –
The saying goes some people make things happen – some people watch things
happen and some wonder what happened! Bill Vick is one of America’s most experienced and accomplished recruiters, an accomplished speaker and author AND a
very generous man. Generous with his
knowledge in particular on the inner working of the $197 billion dollar
recruitment industry in America
– insight you as a job hunter should devour!
Tom
Peters – In search of
Excellence set the standard by which every other business book is judged. If you want to understand what today’s
burning issues are for CEO then this is the place to start. His 100 Ways to Succeed
are both insightful and entertaining. Fill your boots!
Tony Parinello – has made a made a science out of C-level executive selling AND that’s who yo should be targeting with your sales pitch about
you! Tony’s book helped my company excel
through the tech-wreck of 2000-2006. The
tactics learned here will get you in front of more CEOs faster than anything
else you can do.
Oprah Winfrey – No one has done more to inspire,
coach and cajole people to be more successful than Oprah Winfrey. You can’t watch 5 minutes of her show without
feeling upbeat. Just not possible and
keeping a positive attitude is tough - even for the guys better about
yourself. To live your best life check
out these tips and explore her site.
Brian Tracy – Is a prolific writer on human
potential and sales. A major source of
stress job hunting is the “fear of rejection” and Brian’s weekly “sales tips”
will not only teach yo how to blow past the negatives but also how to turn a no
into a maybe and a maybe into a yes. I’ve been receiving Brain’s free “sales Success” newsletter for more
years than I can count. In every issue you’ll
learn selling techniques you can apply immediately to your job hunt.
Liz Ryan - CEO and Founder of WorldWIT which is the leading global
online AND offline network for women in
business and technology. Upbeat and personable she not only writes to inspire
she conducts informative and powerfully uplifting biweekly podcast on
networking with plenty of tips for job hunters. She’s also a My Linkedin* Power Forum moderator with my LinkedIn Power
Forum Chief Encouragement Officer Vincent Wright
Jay Levinson - revolutionized the way marketers do
business by defying the conventional wisdom that effective marketing means
spending big bucks. He devised highly
successful marketing strategies that rely on creativity, imagination and
energy—instead of money—to get the job done. In Guerrilla
Marketing for Job Hunters, Jay and I show you exactly how to apply
the power of guerrilla marketing with little-known strategies from top
recruiters to dramatically increase your job hunting success.
The tidal wave of economic change, pressure to
increase shareholder value by the quarter rather than by the year; outsourcing
and rightsizing, all have greatly affected the domestic job market that we once
knew not all that long ago. Competition to get noticed and chosen for the very
best professional opportunities is stiff. No matter how talented you may
be, there are many people who are also vying for your top spot and like the Super Bowl in the end there can only be one winner. As a Guerrilla Job- hunter you must stay
pumped and implement a strategic multi-pronged plan of attack to outflank your
competition.
