Pamela Mitchell : CEO & Chief Vision Officer
"Clients and students often ask me to recommend books, so as a periodic feature in our blog newsletter I will let you know about ones I’ve found that will be helpful to you as you reinvent your career. This week’s book pick is Guerrilla Marketing for Job Hunters, by Jay Conrad Levinson and David E. Perry. Part of the popular ‘Guerrilla Marketing’ series, this book provides lots of creative and useful strategies for conducting an effective job search campaign in today’s marketplace.
What I like about this book is that it approaches career search from a marketing perspective.
Career reinvention is even more so based on marketing fundamentals, since a successful reinvention is fundamentally influenced by how effectively you:
- Identify your target market (your dream career, and who has the ‘yes’ power to give you a job in it)
- Repackage your background (identify the skills and talents that will help you succeed in your new role]
- Tell your story (let the target hiring manager know how you can help them accomplish their goals)... "
For more info on the Career Reinvention BootCamp
