Your job
search could be in deep trouble … and you may not even know it. All because
you’re sending a negative meta message.
A
meta-what, you ask?
The term
“meta message” is a marketing concept referring to the overall impression you
give when communicating with others. It’s the “vibe” that extends beyond (meta)
what you say (your message).
Here’s an
example.
You’re
sitting across from a prospective employer during a job interview. You say:
“I’m really eager to be a part of your company, Mr. Jones. My five years of
experience and training give me the tools to succeed as a Sales Rep for you.”
On the face
of it, that sounds like a convincing message.
But if
you’re saying this with spinach in your teeth, a razor cut on your chin and
wearing socks that don’t match, here’s your meta
message: “I’m not really that eager to join your company because I
couldn’t find time to groom myself properly. If you let me anywhere near your
clients, you’ll be making a big mistake.”
That’s just
one example of how a botched meta message can ruin an otherwise favorable
impression. To avoid this and keep your career on track, it’s crucial that you
carefully analyze every part of your job search campaign.
Here’s a
short list of areas to focus on, based on my experience helping nearly 3,000
clients since 1996.
Resume.
Make sure yours is concise, clear and convincing. Use high-quality stationery
to present the best possible meta message here. I recommend laser printing your
resume on ivory-colored paper, too.
E-mail address.
The address you use on your resume must look professional. If your current
handle is “[email protected],” consider changing it to
“[email protected],” or something similar.
Answering machine.
Make sure your outgoing message is brief and to the point. That means no
laughing, loud music or dogs barking in the background. (Unfortunately, I’ve
heard each of these on clients’ messages.)
Personal grooming.
Comb your hair neatly every day, to prepare for that one day when it has to be
perfect. Clean and press your clothes, too. And never eat spinach salad before
a job interview ….
Action Step: Your meta message speaks volumes about you. Make sure yours says: “Hire me. You won’t be sorry.”
Compliments of David Perry and Kevin Donlin
Grab your Free Guerrilla Job Search Audio here.