{Hummed to the tune "The 12 Days of Xmas}
On the 8th day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me -
“8 Unwritten Resume Rules”
1) Give ‘em What They Want
You
have – at most -- 30 seconds to convince a reader that your resume warrants a
complete read. But you may have even less time than that!
A
recent poll I conducted among fellow recruiters revealed that most of them spend
less than 15 seconds on the first page of your resume. The often never get past
your email note or cover letter, let alone your carefully worded “Objective.” And,
frankly, human resource managers are no more patient.
So,
the first rule of resume writing is to write one that gets to the point – FAST.
you must make sure readers can find what they want in your resume – FAST. This
requires you to do a lot of careful planning about every word in your resume!
2) Be Relevant
Presumably,
hiring authorities reading your resume have a job you’re interested in, so show
how your experience fits their requirements. Never assume people can or will
“read between the lines” and figure out your value. They don’t have time and
they don’t care about you – yet.
3) Target Your Reader
You
must understand who your “reader” is, because different people are looking for
different things in your resume:
Recruiters look for “hot” marketable skills because they want to make money placing you. If your skill set is not in high demand, they won’t call unless you are an exact fit for a job order they have.
HR folks look for an exact skill
fit with a job first, then your stability, then your personality type.
Hiring managers look for skill sets
first, then how flexible you are and finally your ability to learn on the job.
4) Use Bullets
Bulleted
sentences, that is. We live in a PowerPoint world. So, write in a style that
exudes action and energy – be punchy, concise and easy to read. This lets
reader to get the gist of your main points quickly. You can elaborate later, at
the interview!
5) Highlight your Strengths
Which
of your strengths are most relevant to your reader? They should go first in
your resume. Always put your top
accomplishments where they will get read in the first 15 seconds.
6) Demonstrate Results
Use
###, %%%, and $$$ to emphasize your accomplishments. Remember that one million
dollars is less likely to be noticed than $1,000,000. Numbers and symbols jump
off the page.
7) Be Concise
Your
resume should not contain one more word than needed to make your point. Because
you’ll never bore anyone into hiring you. In fact, you might want to be
a tease! If you do't know what I'm talking about buy a copy of Guerrilla Resumes
8) Connect The DOTS for them
Make
it easy for readers to see how you fit their job requirements. Before writing
your resume, research newspapers, job boards and Internet ads for positions
that are similar to the ones you’ll be seeking.
Make
sure to include the latest “buzzwords”
in your resume. Example: common keywords and phrases like “JAVA or Audit Trail
or channel management or DWDM” should map to the bullets in your resume.
Scientists
and senior executives should prepare an appendix of publications and papers as
well. Technical people need a separate Technical Summary page for easy
identification of skills.
Article by David E. Perry, author of Guerrilla Marketing for Job Hunters and the Guerrilla Marketing for Job Hunters Blog. Kevin Donlin, creator of Guerrilla Search International also contributed.
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