Hi again everyone, and thanks for joining me for Part 3 of this 3 Part article. Now, here are the final 6 “basic” rules for a “Best Resume.”
7. Direct your resume to someone who cares. That would be the individual who has a problem and you are just the person who can fix it. If you don’t know who that individual is, be a Guerrilla and start thinking outside of the box. Devote all due time and patience to this task and tactfully track that person down.
8. It is imperative that your resume is a true marketing piece. Any company that markets anything under the sun and has been successful at it, uses creative marketing pieces (printed literature, website, etc) to get their message across in an eye catching yet problem solving fashion. As a job seeker, YOU ARE selling something, and that is YOU !
9. Because your resume must be a promotional tool, it is of the essence that you address the needs of the employer. Never, ever address YOUR needs in a resume. People who address their own goals and desires typically start out the top of the resume by saying something akin to, “I’m looking for an opportunity where I can………” (Be pragmatic here, the prospective employer at this moment could care less about you want. If you have that type of “I” statement or something similar on top of your resume, scrap it today.)
10. In the body of your resume, and using (preferably) one (1) BUT no more than two (2) sentences per achievement; showcase your most significant observable and measured “Select Accomplishments.”
11. Make every effort to monetize your select accomplishments; even if it means reaching out to others to gather this information. It is critical to have credible source (s) when making claim to your select accomplishments. Guesstimating is an awful stratagem. Also seriously consider using percentages and comparisons to quantify and qualify those “Select Accomplishments.”
12. Your first résumé to an employer should be a one pager, except when it is not. A Guerrilla Job Seeker knows that the lesson to be learned here is that you want the decision maker to invite you to offer them more information. An ingenious one-pager is an utter game changer and will yield results in short order !
Some people may well differ with me on my 12 “basics” for a “Best Resume.” I have no problem with it. The proof is in the pudding. Our Guerrilla Job Seekers in fact do achieve a 30% to 75% or better success rate !
Still don’t believe me ?
Here is the pudding with a generous helping of proof:
Take Steve for example, a brand new graduate of the Guerrilla Boot Camp. He lost his job 14 months ago. Steve came to us because he simply could not get any traction in terms of interviews which mean no job offers. By using the 12 steps that I have outlined for you, in addition to closely following our Guerrilla Tips, Tricks and Tactics, he experienced an astonishing 80% success rate of resume submittals to actual interviews. This was done in just under 5 weeks !
Steve is now comfortably sitting in the catbird seat. He accepted one of the multiple offers (that came his way) yesterday morning and will be earning a highly desireable 6 figure income and with the ability to work from a home office much of the time. Kevin Donlin and I interviewed Steve immediately after accepting his offer. Go here to watch one small part of our talk with this brand new Senior Vice President. http://www.youtube.com/watch?v=B8echsys2BU
Have a Great Guerrilla Day !
In closing, if you or someone you know are looking for a new job, get one faster and would to like to learn more about authentic "Guerrilla Marketing for Job Hunters" training; don't be bashful, visit me at http://www.psychoape.com
While you are there don't forget to grab a copy of our FREE audio CD for Job Hunters a $ 50 value !
Mark J. Haluska
