Have you ever received a post card from – say Paris - or Las Vegas? If so you probably flipped it over straight away to see who it was from. In their book How to Get Clients Jeff Slutsky and Marc Slutsky’s customer did the same thing. She hired her kids to address post cards which she then sent to her potential customers. You can do the same thing by writing this line on the back, “Don’t gamble on your next hire. Call me, and let’s talk about how I can help you build your business.” Can’t get there? You can order them on line at http://www.cafepress.com/arrivelasvegas/290508 for about $1 each
You can use any casino’s postcards.
A picture of dice has a similar affect.
The effect is not the same with the e-cards so use real ones.
Compliments of David Perry and Kevin Donlin
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